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“The New Normal” For Marketing Industry Jobs: Tips For Applying and Standing Out

Blog Post
A more robust, yet still highly competitive, job market is likely to take shape in 2024. Whether you’re entering the workforce, are in between jobs, or are looking for a career change, the right prep and planning can help you stand out from hundreds or thousands of other applicants.  We spoke with Larissa Gerlach, Senior Recruiter with Talentfoot and an organizer and speaker with AMA SF’s Career Accelerator on Feb. 6th, 2024, to learn more about the opportunities and challenges job seekers can expect this year. The state of hiring for marketing jobs in 2024 Gerlach believes that 2024 will... read more →

AMA SF’s Predictions for 2024: Our Experts Share Their Insights

Blog Post
As marketers, we’re used to keeping one eye on the now and an eye toward the future. What better time to assess what’s ahead than the New Year? We polled our members and the AMA San Francisco board to hear the changes and trends they expect to shape how marketers do their jobs in 2024.  AI’s impact continues to reverberate “Generative AI” may not be Oxford’s Word Of The Year — that honor goes to “rizz” — but there’s no doubt that artificial intelligence (AI) tools will continue to reshape how marketers engage with their everyday responsibilities. The possibilities are... read more →

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

Blog Post
By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter for every piece of tech that comes along (I have yet to engage with the Metaverse or NFTs), but in my role marketing New York City as a tourism destination, ChatGPT has become an essential part of my workflow. In this post, I'll provide some context about how this tool... read more →

Priorities and Tips for Content Marketing Success in 2023

Blog Post
A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s potential for lower cost and better results than other marketing strategies. As a content marketing leader, the current environment presents an opportunity to rise to the challenge and prepare your team to make a greater impact for your organization. This article identifies emerging priorities for content marketing in 2023, along with tips to set up your team for success. Priorities... read more →

DEI FAQ

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Question: What does DEI stand for? Answer: DEI stands for diversity, equity, and inclusion. Diversity: Differences that include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective. Equity: The fair treatment, access, opportunity, and advancement for all people, while at the same time identifying and eliminating barriers that have prevented the full participation of some groups. Inclusion: An outcome to ensure those that are diverse feel valued and welcome. Question: Why should marketers be concerned about DEI? Answer: A company with a diverse and inclusive culture has the potential to broaden its... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

Blog Post
In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive advertising to children. Weekend-Adventures is a program that helps kids in San Francisco’s Tenderloin neighborhood see who they are beyond their neighborhoods by leading experiences in the arts, sciences and the outdoors. ​Founder and CEO Adama Bryant believes strongly in the power of mindset, and that pretty much summarizes her... read more →

Alzheimer’s Association Shows How Volunteers Can Drive Marketing Impact

Blog Post
Any nonprofit organization knows the strategic importance of volunteers in delivering programs to clients, helping fundraise, and providing administrative support. Here at the Alzheimer’s Association, our volunteers are also the “secret sauce” in our marketing efforts, including our brand. Our history The Alzheimer’s Association was founded in 1980 by a group of family caregivers and concerned individuals who recognized the unmet need for an organization that would unite caregivers, provide support to those facing Alzheimer’s, and advance research into the disease. Today, the Association reaches millions of people affected by Alzheimer's and all other dementia. We are the leading voluntary... read more →