Rethinking the Customer Experience – San Francisco, CA
Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown, CEO, MarketCulture Strategies, Inc. Rethinking the Customer Experience Brochure Customer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization, from marketing, sales and customer service, to product development, the leadership team and beyond. How can your organization ensure a business-building customer experience? Marketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance. Through presentations, interactive case examples, and team project work, you will learn how to […]... read more →
