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SXSW 2014 Trends and Hot Topics

March 18, 2014 @ 6:00 pm - 9:00 pm PDT

Resource, 303 Second Street, Ste. North 600
San Francisco, CA 94105 United States


March 18, 2014
6:00 pm - 9:00 pm PDT
Event Category:


303 Second Street, Ste. North 600
San Francisco, CA 94105 United States

Join us at digital marketing agency Resource in San Francisco for our annual update on “Trends & Hot Topics.” This year we’re taking a deep dive into trending topics from the popular SXSW Interactive conference in Austin, TX.

Whether you attend the show in Austin or not, you won’t want to miss this lively and interactive panel discussion about hot topics fresh from the brand makers, and what our experts predict as the upcoming trends this year in social, mobile, wearable technology, consumer products and other trends to expect in 2014.

Moderated by Michael Brito, author, blogger, speaker, teacher and social media expert from Edelman Digital, Yahoo, Intel, and other influential technology brands.

Learn from the experts. Join the discussion. Network with new friends and old. Don’t miss our March event!

Cash Bar / Light Appetizers



303 Second Street (at Folsom)

Ste. North 600

San Francisco


Tuesday, March 18, 2014, 6:00 to 9:00pm


Registration 6:00 to 6:30 pm

Panel Discussion 6:30 to 8:00 pm

Networking & Cocktails 8:00 to 9:00 pm


$25 members, $35 non-members


Michael Brito

Group Director, WCG



Michael Brito is a Group Director at WCG, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy, scales community management and integrates paid, earned and owned media initiatives. Over the last decade and prior to WCG, Michael worked as a Senior Vice President for Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community management.

Early on in his career, his role was very focused on search marketing (paid and natural) and acquisition marketing. He has been building external communities ever since and believes that brands should focus on turning friends, fans and followers into brand advocates and storytellers.

He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.


Carla Bourque

CEO, Smartify




Carla Bourque has more than 15 years of experience in sales, marketing, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue, operations, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, and Jupiter Media Metrix.

Prior to joining Smartify, Carla was the Senior Vice President at Echo, a leading real-time content platform, where she led Sales and Marketing, and directed key client relationships including ESPN, AMC, Scripps, Universal Music, WWE and Sony.

Carla earned a B.A. in English from the University of New Hampshire, with a concentration in Media and Communications.

Stephen Burke

VP, Mobile, Resource



The leader of Resource’s Mobile Practice, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US, Japan, Europe, and SE Asia. In the 1990s he built Sony Wireless, a subsidiary of Sony Corporation, into a billion dollar division with the development and launch of CDMA handsets (Verizon, Sprint, many others). With Sony he led the development of the first client-server Mobile Web platform, launched by Sprint PCS in 1997 in advance of the WAP standard.

From 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo, acquired by NTT DoCoMo, Japan’s largest operator), Mobile Web (Openwave), Mobile Social Networking (mbuzzy.com acquired by SendMe), Mobile Search (MCN, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.

Burke is concurrently the Managing Director of the Resource Western Region, based in San Francisco, where his team serves clients like HP, Autodesk, Adobe, Care Innovations, and Clorox.

Additional Speakers To Be Announced