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Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014

February 11, 2014 @ 2:00 pm - 3:00 pm PST


February 11, 2014
2:00 pm - 3:00 pm PST
Event Category:


Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. In this webinar, Lean Startup thought leader and New York Times bestselling author, Brant Cooper will examine how customer development best practices are changing and what you, an entrepreneur, need to know to align with those changes in 2014.

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Key Takeaways

You will learn:

  • How to get started and discover your customers
  • How to develop rock solid market segments and why they’re key to success
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics
  • How to develop a road map of customer interaction and experimentation to validate your business model in 2014
  • The Innovation Spectrum


Brant Cooper, Moves the Needle, Market by Numbers

Brant-CooperBrant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor.

He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50k. He has worked with thousands of entrepreneurs across the globe.

Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of such leading companies as Qualcomm, Intuit, Capital One, Pitney Bowes and Hewlett-Packard.

Follow Brant here:
Twitter – @brantcooper