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AMASF AMASF
  • About Us
    • 2024 - 2025 Board of Directors
    • Media Kit
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    • All Upcoming Events
    • AMA SF Events
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      • Sacramento
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      • Corporate
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    • About Volunteering
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  • Career Center
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The Digital Transformation: Helping Your Company Thrive in the Digital Era – Event Recap

  • Eric Weidner
  • February 2, 2016
  • Events
  • |
  • MEMBERS

On January 26th, Charlene Li, Principal Analyst at Altimeter, spoke to a room packed with marketers and marketing students seeking to understand where to best focus their energies through the ongoing process of adapting to the digital transformation that started for many of us around 2005.

While her talk dove into the specifics of where and how to focus one’s energy, it was refreshing to hear her discuss two areas where marketers have excelled for decades: the customer experience and culture and leadership. We have new ways of reaching these customers and getting real time feedback. This makes our role as marketers more rewarding. Further, leading from the vantage point of providing the best customer experience across all touch points means empowering employees, in turn increasing employee engagement and cross-departmental leadership. For a more detailed look, [download_form id=”1″ title=”here is Charlene’s Presentation.”]
Adding an element of delight, we had craft cocktails from Roya Spirit and sandwiches, soup and cookies made with locally sourced ingredients from Ladle and Leaf.

Many thanks to Weber Shandwick for hosting this event. We would also like to thank Golden Gate University for their partnership with the sfAMA.

Photos by:  Kathryn McDonald

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About The Author

Eric Weidner has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns.

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