Media and technology are continuing to merge providing business opportunities that will engage customers in new ways.
Digital marketing transformation is occurring within enterprise companies across the globe as they seek to better understand their stakeholders who have infinitely greater control. This is not new, we knew this shift to the empowered customer has been happening for years, but it seems to have reached a tipping point.
Businesses of all sizes are (truly) embracing the concept of customer centricity and understanding that marketing is no longer a department, because everyone (customers and employees alike) has a voice that can be amplified through social and mobile channels. Every interaction with a customer is part of their experience with your brand. It is why companies are focusing on employee engagement now more than ever – employees are the face of the company to the customer.
Effectively tackling customer engagement today can certainly be overwhelming. Look at this list of over 2,000 marketing technology vendors that ChiefMartec.com’s Scott Brinker has compiled.