AMASF AMASF
  • About Us
    • 2021 - 2022 Board of Directors
    • 2020 - 2021 Board of Directors
    • Media Kit
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us
AMASF AMASF
  • About Us
    • 2021 - 2022 Board of Directors
    • 2020 - 2021 Board of Directors
    • Media Kit
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us

Charlene Li Inspires Us To Put Social Into Our Business – “Social Business”

  • admin
  • March 6, 2013
  • Uncategorized
  • |
  • BUSINESS PLANS, CHARLENE LI, SAN FRANCISCO, SOCIAL MEDIA, TRENDS

DSC_0089_72DPI-300x223Written by: Alyce Lindquist

The SFAMA February event featured our annual visit from Charlene Li best-selling author and popular speaker, and noted thought-leader in social media. Li was named by Fast Company as one of the most creative people in business and one of the most influential women in technology, we were honored to have her present her trends in social media.

This is the third year in a row that Li has presented her forward-looking material on social media. As founder of analyst firm Altimeter Group specializing in helping businesses make sense of the onslaught of new tools and services, Charlene Li is an expert in spotting trends and distilling their meaning to executives and marketing leaders.

If last year social media was like air—everywhere, but impossible to nail down, then this year it has to become like fabric—truly integrated into how the business is run. The term social media has been transformed into social business to drive home the point. It’s not integrated yet, but must be in order to see real benefits and business results.

Shifting to this new way of thinking requires transforming the marketing organization. Teams need more training to understand and take full advantage of what Li calls converged media. It’s no longer effective to think about individual channels of communication, but an integrated strategy that includes responding to customers in real-time, creating original content (or curating a stream of relevant content), and using native ads (sponsored content within an article or page), all combine to create converged media.

In fact, everyone in the business becomes a marketer by necessity. At every customer touchpoint, data can be collected. And it’s this data that can be used to get to know your customers and understand current and future behaviors. Using examples from her own daily life as a consumer of technology (find her on Waze!), Li understood how important customer data is to the marketer, and ultimately to the entire business.

The bottom line? Your social media strategy is your business strategy. Everyone in your company needs to have a clear understanding of how content and most importantly, customer relationships—impact the business.

Subscribe to AMA SF email list

Comments are closed.

Upcoming events

Loading view.
Today
May 24
Featured Featured 10:00 am - 11:00 am PDT

Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts

    May 25
    Featured Featured 10:00 am - 11:00 am PDT

    How to Build Hype for a Can’t-Miss Event

      May 31
      Featured Featured May 31 - June 2

      2022 AMA Global Marketing SIG (GMSIG) Conference

        Jun 2
        Featured Featured 8:00 am - 11:00 am PDT

        Brand Positioning for Marketing Success

          Jun 2
          Featured Featured 11:00 am - 12:00 pm PDT

          The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World

            Jun 6
            Featured Featured June 6 - June 7

            Digital Summit San Francisco 2022

              • Previous Events
              • Today
              • Upcoming events
              • Google Calendar
              • iCalendar
              • Export .ics file

              Our Generous Sponsors

              © 2022 American Marketing Association San Francisco