Brands have always tried to get the cusomer attention. But a 30- second video no longer inspires us to purchase. ResourceSTUDIO Creative Director Dan Ledman talks about innovative branded content of the past and the most engaging brand created content of today. ****************************************************************************************************************************************** Branded Content: Looking Forward and Looking Back... read more →
More from Eric Weidner
Projection mapping is something that has caught my eye and interest. But like some of you, I did not even know the term Projection Mapping before reading this blog from Resource. As usual the team at Resource has taught me something new. ****************************************************************************************************************************************** 3 Thoughts on Projection Mapping Written By:... read more →
San Francisco is home to modern and forward thinking companies. San Francisco American Marketing Association would like to introduce you to those companies. Our very own SFAMA Member, Melanie Goodwin sat down with Amy Dalton from AOL. Q: Where does your department draw creative inspiration from? A: Many of our... read more →