Written By:Yev Pusin
A couple weeks back I attend Macworld to chat with press and demo the my company’s new app that gives users the ability to access their backed up files on the go. As a rookie to the Macworld/iWorld, event and as a “PC guy” I didn’t quite fit in.
Luckily for the last couple years I’ve been using an iPad and Macbook Pro for work, so I was at least a bit familiar with the Apple family.
The largest takeaway I had from Macworld was that the iPhone and iPad case makers are king. The majority of exhibitors were trying to show off their latest iCase or iSkin for Apple’s mobile line of products. This was similar to my CES (Consumer Electronics Expo) trip a few weeks ago, where a good chunk of the exhibitors were companies showing off mobile skin covers and decals for various types of phones (the most popular being the iPhone). While Android may have almost 70% of the world’s smartphone market, it looks (at least based off of my CES and Macworld experiences) that the iPhone still commands the accessory market. It makes sense, the iPhone certainly has a more “standard” build, and where a lot of Android devices can vary based on manufacturer, making it more difficult to develop accessories for them. I’m an Android guy and it is still difficult to find accessories for my HTC EVO 4G LTE.
Outside of the case makers and skin designers, the accessory that really stood out, were the ones that were designed to make your phone’s camera perform better. This makes sense as people are using standard cameras less and less and the mobile phone becomes the primary point and shoot device.
There was a lot of video editing apps, including the Macworld/iWorld Best of Show: Boinx, which is a stop-motion animation app. The apps weren’t the only major things there, a lot of camera add-ons were present as well, that helped make the regular iPhone lens into an almost professional macro-camera.
Macworld has lost a bit of luster of the last few years since Apple has decided to largely eschew the show in favor of having their own launch events. The show was filled with consumers that wanted to learn about the latest and greatest Mac tech and see what apps and accessories could help them make better use of their iDevices. The show was packed for the two days that I was there and folks were eager to learn about what their devices could do, given the latest and greatest tools. Macworld helped me realize that the world is going increasingly more mobile, and as smartphones get more popular and take over daily life, having a good mobile business strategy is becoming ever important.
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