American Marketing Association San Francisco

Events from this organizer

January 2021
2021 Marketing Kick-off : Make Connections and Tackle What’s Next

January 28, 2021 @ 4:00 pm - 5:15 pm PST

Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion! Kick off your 2021 with new connections and explore the trends that will be top of mind for marketers in the new year. We’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world. Each room will be moderated by one or more board members well-versed in the topic at hand, and we anticipate a lively, interactive discussion! Attendees will be able to share their audio and video to participate in the discussion*. Grab a beverage of your choice and join the conversation on Thursday, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate, so make sure you register asap!Level-Up Topics Please select one of the following topics upon registration:Digital Marketing:Paid trends for 2021SEM best practices with a limited budgetYour must-have Marketing Stack Content & SEO Marketing:What companies are doing to improve their content marketing strategiesHow location specific SEO has changed since people are working from homeTechnical hacks you can do to better drive SEOBrand […]... read more →

Free
March 2021
Senior Women Marketing Leaders Share: A Purposeful Path Forward

Featured March 24, 2021 @ 4:30 pm - 5:30 pm PDT

March kicks off Women's History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. In celebration of Women's History Month, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. Take part in our next virtual event on Wednesday, March 24th as we uncover: How these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on How they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers What skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers Join the AMA San Francisco and fellow marketing enthusiasts to hear, firsthand, their secrets to success as they face today’s marketplace challenges, and how women, in particular, are blazing a trail at this significant point in our history. SPEAKERS Laurie Dewan, VP Consumer Insights, Healthline Media | LinkedIn Laurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the […]... read more →
June 2021
All Eyes on Gen Z: Current Trends and Actionable Insights

Featured June 17, 2021 @ 12:00 pm - 1:00 pm PDT

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. Register today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time, what their passions are, and what we need to know today in order to engage with them authentically. See you there! SPEAKERS MaryLeigh Bliss, VP of Content, YPulse | LinkedIn As of VP of Content, MaryLeigh oversees YPulse’s syndicated products, including newsletters, insight articles, over 60 reports annually, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings. […]... read more →

Free
July 2021
Digital Disruption Part 1: Crafting An Agile Content System

Featured July 22, 2021 @ 12:00 pm - 1:00 pm PDT

The first installment of our new 3-part event series entitled "Digital Disruption" tackles the fast-paced nature of Content Marketing. DIGITAL DISRUPTION SERIES Part 1: Crafting An Agile Content System Mark your calendars & register for this kickoff on July 22nd at 12pm PT. As a global leader in technology, innovation and software, the Bay Area sparks new realms within the digital space each and every day. With this rapid development, many obstacles can arise without nimble systems in place. Our upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. Our goal is to keep you thinking and thriving in this complex space. Join us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the latest trends, shifts, practices, and challenges in delivering content to meet […]... read more →

Free
September 2021
Winning in a Multicultural America: A Clorox Case Study

September 22, 2021 @ 12:00 pm - 1:00 pm PDT

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.This month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity, Equity, and Inclusion – and addresses how we, as marketers, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. 83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause 68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive 79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads (Source: YPulse, Representation in Action Report, April 2021) Join us for a fireside chat featuring Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, as they outline how Clorox, a global CPG leader in cleaning and food categories, created a vision and strategy that moved beyond silos to develop a more holistic, integrated approach to brand plans, consumer insights, and […]... read more →

Free
October 2021
Marketing Workshop for Small Businesses & Micro-Enterprises

Featured October 20, 2021 @ 4:00 pm - 5:30 pm PDT

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.Are you a micro-enterprise or small business owner? This October, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the marketing tactics that every small business or micro-enterprise should be evaluating today!Over the past year and a half, micro-enterprises and small business owners have faced many challenges - likely ones that they had never anticipated. In order to survive, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing, and more specifically, digital marketing, took center stage in their efforts to navigate a new normal. Salesforce's Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic. Join the AMA SF and moderator, George Koster, from Voices of the Community, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners, Michelle Pusateri (Nana Joes Granola) and Kristen […]... read more →

Free
March 2022
Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

Featured March 23, 2022 @ 12:00 pm - 1:00 pm PDT

How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth?How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? Join the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT, 3pm ET) in celebration of Women’s History Month, where we host executives from Peloton, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders, and have the opportunity to ask questions. Join us to explore: How marketing and audience engagement strategies are shifting, and impacts to the marketing mix What obstacles companies are facing and how they are addressing them The most important things marketing leaders are focused on, and what are they doing differently now How brands can be “emotionally relevant” given current environment What upcoming trends marketers need to know about and follow What kinds of skills leaders are looking for when hiring and building their teams See you there! SPEAKERS Katy Romero, Head of Marketing, Peloton Corporate Wellness |LinkedIn |Peloton Katy Romero is a marketing […]... read more →

Free
April 2022
AMA SF Externship Academy Summer 2022 Info Session

April 28, 2022 @ 5:00 pm - 5:30 pm PDT

Gain Marketing Experience this Summer with the AMA SF Externship Academy!The AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 - 15 hours a week. Learn more about the program during our upcoming information session!... read more →

Free
May 2022
AMA SF Externship Academy Summer 2022 Info Session

May 19, 2022 @ 12:00 pm - 12:30 pm PDT

Gain Marketing Experience this Summer with the AMA SF Externship Academy!The AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 - 15 hours a week. Learn more about the program during our upcoming information session!If you have any questions or would like to arrange an info-session at another time, please contact: Elizabeth.mitelman@amasf.org.... read more →

Free
November 2022
AMA SF Externship Academy 2023 Info Session for Businesses

November 18, 2022 @ 2:00 pm - 2:30 pm PST AMA SF Externship Academy 2023 Info Session for Businesses

Free Marketing Services for Small Businesses!

Free

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