The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site. What are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products, but only if you have a solid strategy that is supported by proven tactics and techniques. During this presentation, Maya Grinberg of Wildfire Interactive, the only marketing company funded by Facebook’s fbFund, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. Key Learning Points: Learn 3 tactics to make sure your fan page status updates are seen Find out how to use promotions to market your Facebook fan page Build engagement and drive the viral effects of your Facebook page Get proven tips to turn your Facebook fans into paying customers Understand how to increase the performance of your Facebook advertising COST SFAMA Members – Advanced […]... read more →

The Future of Social and Tech with Ben Parr In the fast paced world of tech and social media, new tools and gadgets are launched on a daily basis…. But as marketers, we are left to decide what is HOT and what is NOT. Ben Parr, Co-Editor of Mashable,the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides, will discusses the most pressing issues in social and tech. Is the future of business sharing? What are the new tech platforms that will change how we market? Ben will review where we are today and where we are headed in the future Submit your questions for Ben on Twitter under the hashtag #SFAMA About the Speaker: Ben Parr, Mashable Ben Parr is a respected technology journalist, web entrepreneur and aspiring world changer. He is best-known as the Editor-at-Large of Mashable, the world’s largest independent digital news website focused on social media and web technology. With more than 18 million readers and 45 million monthly pageviews, Mashable is the leader in reviewing new websites and services, publishing breaking news on what’s hot on the web, and offering […]... read more →

Take some time out and join the San Francisco American Marketing Association for a beverage after work on July 19 at the Minna Gallery from 6pm-8pm. Network with colleagues, friends and nemeses from the bay area marketing community at SFAMA’s upcoming summer mixer! What: SFAMA Social Mixer Where: Minna Gallery 111 Minna, San Francisco, CA When: Tuesday, July 19 Cost: Members–Free; Nonmembers–$10 No host bar FIRST 50 PEOPLE TO CHECK-IN ON 7/19 RECEIVE A TICKET FOR A FREE BEER, COURTESY OF OUR BEVERAGE SPONSOR! Many thanks to our Beverage Sponsor... read more →

VIDEO MARKETING: What’s Working, What’s Not | August 23 We have all seen that video has become a critical part of the marketing mix over the last few years from the use of video conferencing at events to the promotion of products through viral videos on YouTube. The SFAMA’s next event will look into why video has become an increasingly more popular tool, the key ingredients to creating the best video for your audience and what we will see next in the space. Our panel of experts will give you the tips and tricks of the trade and highlight what has worked for them and their clients including what to avoid. With the increasing speeds of the Internet, mobile technology and the computerization of IT we are just touching on the potential of what video can offer! PANELISTS Kym McNicholas, Anchor/Reporter, Forbes Kym McNicholas is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for much of her 13-year broadcasting career, and has interviewed top company executives, analysts, and other experts on technology and the markets, and covered the tech boom/bust/re-emergence in the Valley as well as the energy crisis/recovery. She was recently named ‘Star […]... read more →

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

Sports is one of the nation’s largest businesses, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows! Have you ever wondered how marketers of baseball, ice hockey and football teams create campaigns to increase their following, fill the stadium in a time of recession, enable fans to have relationships with the stars and create shareholder value at the same time? If so, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area. Date & time: Tuesday, September 20, from 6-8:30pm 6-7:00 Cocktails & Appetizers 7-8:30 Panel Discussion with Q&A Location: AT&T Park 24 Willie Mays Plaza (Club Level) San Francisco, CA 94107 About Our Guests Moderator: Richard Rogers | Adjunct Professor – USF Sport Management Mr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional […]... read more →

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

The online landscape has gotten noisier and more cluttered for advertisers due to smarter, yet distracted, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers, but increase engagement to create lasting value? We’ve assembled a distinguished panel of experts from leading brands and agencies, as well as an industry analyst, to help get at the drivers behind user engagement. By giving examples of of “user engagement nirvana,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And, how do advertisers know if they have reached their target and moved the needle? Don’t miss this informative discussion! Many thanks to our Event Sponsor Many thanks to our Food & Beverage Sponsors Also coming on October 18th— SFAMA Orientation (Free to attend!) New SFAMA members and other interested individuals (professionals, educators, and students) are invited to join us for our SFAMA Orientation meeting. In this session, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45,000 members) and the San Francisco chapter, which serves over 300 members. This session is free to attend. […]... read more →

Date & time: October 25, 2011, 6:30-8:30pm Wine Salon | Song Pairing: Education | Experience This special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun, entertaining, educational event for all SF marketers and wine lovers to taste and learn! Randy Caparoso, Bottom Line Editor of Sommelier Journal, a published newspaper, magazine and online wine journalist since 1981, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks. Avital Ungar, founder and owner of Avital Tours, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France. Jim Kopp, ACME Wine Marketing, will be pouring two first class, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah, and the 2008 Russian Hill Estate Chardonnay. A special musical guest Charlton Lee, violist, and members of the award-winning […]... read more →

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. COST (No Host […]... read more →