The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site.

What are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products, but only if you have a solid strategy that is supported by proven tactics and techniques.

During this presentation, Maya Grinberg of Wildfire Interactive, the only marketing company funded by Facebook’s fbFund, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook.

Key Learning Points:

• Learn 3 tactics to make sure your fan page status updates are seen


• Find out how to use promotions to market your Facebook fan page


• Build engagement and drive the viral effects of your Facebook page


• Get proven tips to turn your Facebook fans into paying customers


• Understand how to increase the performance of your Facebook advertising

COST

SFAMA Members – Advanced registration $25 ($35 at the door)

Non-members – Advanced registration $35 ($45 at the door)

Students – $20

About the Speaker

Maya Grinberg, Wildfire Interactive

Maya Grinberg is the Community Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. In this role she regularly practices the very same social media marketing techniques that she preaches! In her free time, she is the host of Girls Out Loud, a weekly podcast discussing news and trends around the tech world. She is also a tech writer for CuteGeek.com and has previously written for TechTarts.com and Risk Management Magazine. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries.