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Moving down the Click: What Drives Engagement? | October 18

October 18, 2011 @ 7:00 pm - 9:00 pm PDT

Publicis SF, 2001 The EmbarcaderoThird Floor, Third Floor
San Francisco, CA 94133 United States

Details

Date:
October 18, 2011
Time:
7:00 pm - 9:00 pm PDT
Event Category:
https://www.eventbrite.com/e/moving-down-the-click-what-drives-engagement-october-18-tickets-2302426620

Venue

Publicis SF
2001 The EmbarcaderoThird Floor, Third Floor
San Francisco, CA 94133 United States

The online landscape has gotten noisier and more cluttered for advertisers due to smarter, yet distracted, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers, but increase engagement to create lasting value?


We’ve assembled a distinguished panel of experts from leading brands and agencies, as well as an industry analyst, to help get at the drivers behind user engagement.


By giving examples of of “user engagement nirvana,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And, how do advertisers know if they have reached their target and moved the needle?


Don’t miss this informative discussion!


Many thanks to our Event Sponsor


BuzzLogicMany thanks to our Food & Beverage Sponsors


Evergood


Gordon-Biersch-Festbier

Also coming on October 18th—


SFAMA Orientation (Free to attend!)


New SFAMA members and other interested individuals (professionals, educators, and students) are invited to join us for our SFAMA Orientation meeting. In this session, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45,000 members) and the San Francisco chapter, which serves over 300 members. This session is free to attend.


DATE Orientation occurs monthly, the next date is Tuesday, October 18


TIME 5:30pm (just prior to the networking portion of the monthly Chapter event)


REGISTER NOW!


To register for the orientation meeting or for more membership information, please email the SFAMA membership team, or just show up in the lobby!


(Note: There is no cost to attend orientation, but there is a cost to attend the monthly event immediately following orientation.)

MANY THANKS TO OUR ANNUAL SPONSORS


GOTOMEETING BY CITRIX


beyond pix studios


cfmc


FILTER


Kinetic Creative


Research Now


Qualtrics


Vertical Response