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Moving down the Click: What Drives Engagement? | October 18
October 18, 2011 @ 6:00 pm - 8:00 pm PDT
San Francisco, CA 94133 United States
The online landscape has gotten noisier and more cluttered for advertisers due to smarter, yet distracted, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers, but increase engagement to create lasting value?
We’ve assembled a distinguished panel of experts from leading brands and agencies, as well as an industry analyst, to help get at the drivers behind user engagement.
By giving examples of of “user engagement nirvana,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And, how do advertisers know if they have reached their target and moved the needle?
Don’t miss this informative discussion!
Many thanks to our Event Sponsor
Many thanks to our Food & Beverage Sponsors
Also coming on October 18th—
SFAMA Orientation (Free to attend!)
New SFAMA members and other interested individuals (professionals, educators, and students) are invited to join us for our SFAMA Orientation meeting. In this session, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45,000 members) and the San Francisco chapter, which serves over 300 members. This session is free to attend.
DATE Orientation occurs monthly, the next date is Tuesday, October 18
TIME 5:30pm (just prior to the networking portion of the monthly Chapter event)
To register for the orientation meeting or for more membership information, please email the SFAMA membership team, or just show up in the lobby!
(Note: There is no cost to attend orientation, but there is a cost to attend the monthly event immediately following orientation.)
MANY THANKS TO OUR ANNUAL SPONSORS