Sacramento
Social Media Optimization
Westin Sacramento 4800 Riverside Blvd. (I-5, Pocket Area), Sacramento, CA, United StatesSocial Media Strategy Changes Regularly; How Well Are You Keeping Up? Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement. Speaker Profiles Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger. Faith Lopez is a Sacramento […]... read more →
Evolving Role of the Marketer
Fat City Bar & Grill Private Room, 1001 Front Street, Old Sacramento, CA, United StatesIt's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. Speaker Panel Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and […]... read more →