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Evolving Role of the Marketer
April 25, 2018 @ 12:30 pm - 2:00 pm PDT
Old Sacramento, CA 95814 United States
It’s never been a more complicated time to be a marketer
From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.
Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and audience engagement.
Karen Meier is the marketing manager for Andersen Corporation, the company that has revolutionized the window and door business for more than 110 years. With more than 15 years of experience, she focuses on combining digital assets and print assets to deliver a return on investment by utilizing data analytics, market trends, and community feedback.
Rashael Parker is the Director of Advertising and Creative at Raley’s, where she uses her experience in marketing, design, brand management, visual communications and public relations to ensure that Raley’s is tightly connected to its customers. Rashael’s focus on vision means that she is always evolving as a CMO, finding new directions to guide the path through the ever-evolving technological landscape of marketing communications.