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Key Principles of a High-Converting Landing Page

Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO), start with this virtual training to help you understand user behavior, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO. Key Takeaways Understand why people convertFollow the 3 steps of conversionProperly assess and improve your key landing pagesAnalyze and mine competitors’ key landing pages for ways to improve your ownApply conversion rate optimization best practices effectively What’s Included 3 hours of live instruction starting at 10:00 a.m. CentralInteractive Q&A and hands-on exercisesResources, tips and best practicesOn-demand access for six monthsPlus, collect 3 PCM® CEUs... read more →

the-complex-world-of-data
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The Complex World of Data

Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business Ever wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. With more than 25 billion gigabytes of data produced every day, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex, there are several key trends that are shaping the marketplace that could impact your organization. Structured data, unstructured data, online, offline, geolocation, ecommerce, domestic, global, social media, enhanced B2B and B2C buying intentions, exhaust data, IoT – the list goes on and on…. In this webinar, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. Join Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends, the critical value of data, and […]... read more →