Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO), start with this virtual training to help you understand user behavior, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO.

Key Takeaways

• Understand why people convert
• Follow the 3 steps of conversion
• Properly assess and improve your key landing pages
• Analyze and mine competitors’ key landing pages for ways to improve your own
• Apply conversion rate optimization best practices effectively

What’s Included

• 3 hours of live instruction starting at 10:00 a.m. Central
• Interactive Q&A and hands-on exercises
• Resources, tips and best practices
• On-demand access for six months
• Plus, collect 3 PCM® CEUs