By: Mackensie Smith
Q. What is your current involvement as a volunteer in SFAMA?
A. I am a Board Member, VP of Membership leading a team of fellow volunteers focusing on new member acquisition and orientation. We also work on retaining existing members and manage new volunteer management.
Q. How did you first learn about SFAMA? When did you first decide to get involved?
A. I first heard about the organization through a business associate. I joined AMA back in 2003 and upped my membership experience as a SFAMA volunteer in 2011.
Q. What are your main activities as a marketer during your day job?
A. As the Principal at Visual Identity, we provide strategic creative marketing solutions in print and digital formats for all kinds of businesses from agencies to start-ups to multi-national corporations. Our strengths are in producing printed components to interact with the digital space and the ability to launch campaign vehicles quickly and efficiently
Q. What’s the biggest change in marketing you’ve seen since you entered your career?
A. Definitely Internet-based and mobile marketing!
Q. What do you gain personally and professionally as being a part of the SFAMA?
A. I love being able to increase my marketing knowledge and build new relationships with a wide variety of marketing professionals. The SFAMA is great for business development, working on leadership skills; it’s just a great family of AMA staff and volunteers throughout the entire United States and Canada
Q. What are your predictions for the future of marketing?
A. Marketing will continue to become more preference-based to the individual and mobile will provide marketers faster insights to customer behavior. And, marketing departments that respond quickest to technological advances and human action will benefit the most. Also, those who put too much faith in digital and abandon traditional channels may suffer unintended consequences.
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Good to meet you Ken!