Modern Marketing in the New P2P Collaborative Economy
From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers. Jeremiah Owyang, founder of Crowd Companies, will present the research that demonstrates corporations have to do much more than simply remain relevant, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this lively discussion with Jeremiah, you’ll learn: What’s causing this sharing movement Which verticals are being impacted the most What are the driving forces –and opposing forces to sharing What is the impact to corporations What companies and marketers must do now to overcome this disruption WHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ WHEN: Tuesday, […]... read more →
