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Modern Marketing in the New P2P Collaborative Economy
October 28, 2014 @ 6:00 pm - 9:00 pm PDT
San Francisco, CA 94108 United States
From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers.
Jeremiah Owyang, founder of Crowd Companies, will present the research that demonstrates corporations have to do much more than simply remain relevant, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products.
Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this lively discussion with Jeremiah, you’ll learn:
- What’s causing this sharing movement
- Which verticals are being impacted the most
- What are the driving forces –and opposing forces to sharing
- What is the impact to corporations
- What companies and marketers must do now to overcome this disruption
WHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/
WHEN: Tuesday, October 28, 2014, 6:00 to 9:00pm COST: $25 members, $35 non-members
Founder, Crowd Companies
Jeremiah is the Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.