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1550 Bryant St Ste 1000
San Francisco, CA 94103 United States Get Directions
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From Spark to Flame: Using Social Media to Grow your Brand and Business

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site. What are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products, but only if you have a solid strategy that is supported by proven tactics and techniques. During this presentation, Maya Grinberg of Wildfire Interactive, the only marketing company funded by Facebook’s fbFund, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. Key Learning Points: Learn 3 tactics to make sure your fan page status updates are seen Find out how to use promotions to market your Facebook fan page Build engagement and drive the viral effects of your Facebook page Get proven tips to turn your Facebook fans into paying customers Understand how to increase the performance of your Facebook advertising COST SFAMA Members – Advanced […]... read more →

Evolving into a Social Business presented by Jacob Morgan

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees, customers, and partners to solve business problems? This session will provide attendees with a solid understanding of what a social business is, how collaboration impacts business performance across the enterprise, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative. DATE & TIME Wednesday, February 9, 2011 6:00-8:00pm LOCATION BARS + TONE 1550 Bryant Street Penthouse–Eleventh Floor San Francisco, CA 94103 (Map) ABOUT THE SPEAKER Jacob Morgan is the Principal of Chess Media Group, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced, a social media 101 book for business and has contributed […]... read more →

Hot Or Not: The Disruptive Tech Outlook for 2011, an update with Charlene Li

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Hot Or Not: The Disruptive Tech Outlook for 2011 As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences. But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take. LOCATION Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA 94103 COST SFAMA Members – $35 Non-members – $45  Students – $20 Hors d’oeuvres will be provided. SPEAKER BIO Charlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was […]... read more →

Engage! with Brian Solis, author

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to: Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust Participate in the unique culture of each available social media platform to engage your […]... read more →

SFAMA Super Bowl XLIV Ad Review

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Super Bowl XLIV Ad Review – Buzz or Bust in a down economy? Just announced! Early Bird Pricing Date Extended!  It has become an annual SFAMA tradition.  Each year, our crack panel of advertising and marketing experts explore what $2.5 million, 30-second spots made an impact on our national psyche.  We’ll look at the good, the bad and the ridiculously overpriced… and the alternatives. Does Pepsi pulling out of the Super Bowl after 23 years signal a game change? If so, how do you position yourself and your company to capitalize on what’s next? Wednesday, February 10th 6:00 – 7:00 Registration and Networking 7:00 – 8:00 Program with Q&A LOCATION Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA 94103 EVENT SPONSOR   COST SFAMA Members – Early Registration Pricing through Feb. 1, 2010 $25  — ($35 after Feb. 1, 2010) Non-members – Early Registration Pricing through Feb. 1, 2010 $35 — ($45 Feb. 1, 2010 ) SFAMA Student Members – $15 Students – $20 Partner Members: WIC, Aberdeen Group, CIO IT, SVAMA Early Registration Pricing through Feb. 1, 2010 $30 — ($40 Feb. 1, 2010 ) Hors d’oeuvres will be provided. Cash, no host bar. Our Moderator: Brad […]... read more →

The Future of Social Networks, an update with Charlene Li

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

JOIN US AT THIS UPCOMING EVENT The Future Of Social Networks: An Update On Where We Are Today Social networks will be like air, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open, ubiquitous social networking? DATE AND TIME Tuesday, January 12, 2010 6:00 – 7:00 Registration and Networking 7:00 – 8:00 Program with Q&A REGISTER NOW! LOCATION  Bars + Tone  1550 Bryant St Ste 1000, San Francisco, CA 94103 EVENT SPONSOR   COST SFAMA Members – Early Registration Pricing through Jan. 4, 2010 $25 ($35 after Jan 4, 2010) Non-members – Early Registration Pricing through Jan. 4, 2010  $35 ($45 Jan. 4, 2010 ) Students – $20 Hors d’oeuvres will be provided. SPEAKER BIO Charlene Li is the founder of Altimeter Group, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.  Altimeter Group has four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice.  She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008. […]... read more →