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SFAMA Super Bowl XLIV Ad Review

February 10, 2010 @ 6:00 pm - 8:00 pm PST

Bars + Tone, 1550 Bryant St Ste 1000
San Francisco, CA 94103 United States


February 10, 2010
6:00 pm - 8:00 pm PST
Event Category:


Bars + Tone
1550 Bryant St Ste 1000
San Francisco, CA 94103 United States

Super Bowl XLIV Ad Review – Buzz or Bust in a down economy?

Just announced! Early Bird Pricing Date Extended! 

It has become an annual SFAMA tradition.  Each year, our crack panel of advertising and marketing experts explore what $2.5 million, 30-second spots made an impact on our national psyche.  We’ll look at the good, the bad and the ridiculously overpriced… and the alternatives.

Does Pepsi pulling out of the Super Bowl after 23 years signal a game change? If so, how do you position yourself and your company to capitalize on what’s next?

Wednesday, February 10th

6:00 – 7:00 Registration and Networking

7:00 – 8:00 Program with Q&A


Bars + Tone

1550 Bryant St Ste 1000, San Francisco, CA 94103




SFAMA Members – Early Registration Pricing through Feb. 1, 2010 $25  — ($35 after Feb. 1, 2010)

Non-members – Early Registration Pricing through Feb. 1, 2010 $35 — ($45 Feb. 1, 2010 )

SFAMA Student Members – $15

Students – $20

Partner Members: WIC, Aberdeen Group, CIO IT, SVAMA

Early Registration Pricing through Feb. 1, 2010 $30 — ($40 Feb. 1, 2010 )

Hors d’oeuvres will be provided. Cash, no host bar.

Our Moderator:

Brad Berens, Ph.D.

Chief Content Officer, Digital Marketing Sector, dmg world media

Brad provides the vision and leads the development of all content for the iMedia Summits, ad:tech and the CMO Executive Summits in North America. He is also a senior research fellow at the USC Annenberg Center for the Digital Future.

He came to iMedia in 2004, after four years as the managing editor of everything digital at EarthLink. Before that, he worked at an ambitious, cutting-edge dotcom called Lineup Technologies, having exited the Entertainment Industry to follow the siren´s call of the internet, where he has been ever since. Brad blogs semi-regularly at http://www.mediavorous.com.

Our Panelists:

Jonathan Butts

Executive Creative Director, Alt.

Jonathan has worked at a variety of global agencies and independent marketing firms. He started out at AAAA shops in the Midwest, and then moved on to large firms in the Big Apple and Chicago—including BRANN/Euro Worldwide. Ultimately, he landed on the West Coast where he most recently served for six years as the EVP, Executive Creative Director of Publicis San Francisco prior to joining Alt.

Adam Kleinberg

Founder & CEO, Traction

Stir (never shake) a spoonful of charisma, a jigger of positive energy and a mind as sharp as a freshly zested lemon and you get close to the cocktail that is Adam. Fearless and practical, he’s a big ideas person with a penchant for detail. Never one to stray from the action, strategy and creative both benefit from a daily dose of Adam. He is the co-founder and CEO of Traction, rated the 2009 interactive agency of the year by BtoB Magazine and #1399 on the Inc. 5000 list of the fastest growing companies in the US. Brand credits include Apple, Adobe, Alibaba.com, CamelBak, Clos du Bois, Virgin Mobile, Intel and SAP.

Roger Camp

Chief Creative Officer, Publicis & Hal Riney

Roger Camp is one of the most awarded creative directors in the country. He has been called the best art director in the country by Boards Magazine, and AdWeek put six of his spots in their Best of the Decade list. He’s won every major creative award, including the prestigious D&AD award more times than any creative in the show’s 45-year history. Agencies he has called home include Cliff Freeman & Partners, Wieden & Kennedy, Fallon and now Riney. Though his talents are many, Roger’s real passion is finding an idea that can transform a client’s business. Some of the world-class brands he helped build include coke, Electronic Arts, Discover Channel, Fox Sports and Nike. Roger currently sits on The Board of Directors of The One Club.

Brian T. Nowac

Creative Director, Bars + Tone

Brian, an Ohio native, earned his degree in Mass Media Communication from the U of Akron. After college Brian worked in television and print media honing his skills in advertising, marketing and public relations. In the Spring of 2004, Brian made the move to San Francisco where he joined the roster at BARS+TONE as Creative Director he later became a partner in 2005.