At Playmakers, AMA San Francisco’s sports marketing summit held at Lyft HQ in March 2026, leaders from the Golden State Warriors, Oakland Roots, Bay FC, Sephora, SF Giants and more gathered to talk openly about what’s actually working and what isn’t. The conversation explored how the industry continues to evolve and was full of Bay Area pride.

We had the honor of hosting the following esteemed speakers:

Session 1: Building a Brand: Inside the Rise of Bay Area Team		Session 2: Beyond the Stadium: The New Sports Marketing Playbook
	Moderator: Carolyn McArdle Music Director & Morning Show Co Host, iHeartMedia; PA Announcer, SF Giants		Moderator: Katie Hegarty Sales Lead, Lyft Ads
	Kim Trinidad VP Marketing & Operations, Golden State Warriors		Alexandria Leavenworth VP, Creative and Strategic Marketing, NBC Sports Bay Area & California
	Edreece Arghandiwal Co-Founder and Chief Marketing Officer, Oakland Roots		Shabnum Mehra Palomba Executive VP, Digitas
	Brenden Mallette Chief Revenue Officer, Bay Football Club		Bryan Srabian VP of Brand Development and Digital Media, San Francisco Giants
	Celessa Baker VP of Marketing Partnerships, SEPHORA		Jenna Winchell Managing Director, Marketing, The Athletic

Event Gallery

Huge thank you to our sponsors!

Lyft Ads, iHeartMedia, StackAdapt, Life360 Ads, Causal, Justin Chu Photography, Peakbound Studio, and our annual sponsor, Workbox

Thanks everyone for coming out! Stay tuned for official recap blog posts and videos. Follow us on LinkedIn for upcoming events – happy hours in the Bay Area, April 24 Marketing Hackathon, and more.

The AMA SF Team

Accessibility / Accommodations

To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.

If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.

Recording Notice:

This event was professionally recorded. By attending, attendees consented to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes.