Integrated Marketing Communications – San Francisco
Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess, President & Co-Founder of Blue Focus Marketing Integrated Marketing Communications Brochure? Marketers are beginning to understand that their brands live in the connections, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional, digital and social media into a single, cohesive, holistic approach. This workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies, exercises, and best practices, you will learn how to create an integrated […]... read more →
