Interested in a night of engaging convo at an uber hip art gallery in SF? We thought so! Please join SFAMA (San Francisco American Marketing Association), entrepreneurs, start up aficionados, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network! The fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not, they will thank you for it. Where: 111 Minna Gallery, 111 Minna Street, San Francisco 94105 When: Tuesday, October 16th Time: 6:00pm- 8:00pm Why: Because you won’t want to miss it!... read more →

Ever been at a conference, eating in a restaurant, or simply at home playing video games and think – this is brilliant! Who created this? Now is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday, October 23rd for “Think Big, Global Branding Experiences”  Come meet and learn from the exceptional mind of Daniel Pinkham, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com ) No matter the size of your business or level of marketing experience, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty marketers! Daniel Pinkham Vice President & Senior Creative Director The Kenwood Group Daniel is a partner of the Kenwood Group, a creative production agency.  As senior creative director, Daniel has been responsible for the creative behind product launches and events for Adobe such as their CS6 launch and their annual user conference, Adobe MAX.   Daniel has worked on projects involving some of the bay area’s most prominent tech companies such as Square Enix, HP, Symantec, VMware, and NetApp.   maigi / 123RF Stock Photo... read more →

You’ve heard a lot about Personal Branding, but have you really discovered the strategies to maximize the equity in yourself! On Tuesday November 20th, learn how to leverage your brand the same as celebrities and corporate brands to appeal to others, create a character and market yourself! SFAMA invites you to join Rob Kelly, internet CEO and advisor, for his unique take on the ballyhooed subject of Personal Branding at the ING café. Drinks and delicious appetizers will be provided, as you network and discover the five easy ways to master your own personal brand. Rob warns, “This event may raise your branding skills to new Jedi-strength levels!” The first 50 attendees receive Rob’s Book, “An Enlightened Entrepreneur” .  Additional 50 books will be given away throughout the presentation to those who tweet about the event. Rob Kelly is a 3-time CEO, advisor and writer. He currently leads Ongig.com in its big-hairy-audacious goal to make job ads visual, social and interactive. Before that, he helped lead Hot Topic Media (dating advice), Mojam (live music) and Topica (email marketing). Previously, Rob was a journalist at CMP Media and interviewed such masters of their domains as Bill Gates, Steve Jobs and Julia […]... read more →

SFAMA 75th Anniversary Celebration Event Marketer of the Year Join us Tuesday, December 11th 2012, to celebrate 75 years of San Francisco marketing excellence, as SFAMA recognizes the milestones,  innovators and volunteers that have changed our industry and the world forever!  Come mingle with San Francisco’s finest thought leaders and marketers, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks, delicious appertizers and great music!   The event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us! Space is limited, so please get your tickets today!    Event Details What: The SFAMA 75th Anniversary Celebration Where: W Hotel, 4th Floor Ballroom When: Tuesday, December 11th 2012 Time 6:00 – 9:00pm Event is closed for online registrations.  A few tickets still remain for purchase at the Event.                             ... read more →

It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.  Agenda      Meet the board, teams and new volunteers 6 months in review Next 6 month preview Secession planning and open board positions for 2013-2014 Election process Volunteer requirements – Membership required Ideas on restructure of Marcomm (Tony’s move to Sacramento) Leadership retreats Technology updates SFAMA rebrandingwebsite update Marketer of the Year It’s all about SFAMA – What we do/why we do what we do and open suggestions to improve. Entire SFAMA Group – Are we on track? Team Challenges – How do we improve teams working together? Communications – Improving but room to grow. Goals for next 6 months from breakout and group sessions Closing remarks and action items   Time: 9 AM to 4 PM (yes probably be done early)  __________ Address: Schlesinger Associates – SF – 8th Floor 150 California St., San Francisco, CA 94111 […]... read more →

What really works for retail brands when it comes to social media marketing? With the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders, industry speaker, blogger and author of the San Francisco Chronicle Style Bytes column. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading retail brands.   Cash Bar and light appetizers will be available. Moderator: Lorraine Sanders Journalist, Blogger, Media Consultant Lorraine Sanders is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion, technology, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com), devoted to all things fashionable, stylish, and tech-savvy. Her previous site, SF Indie Fashion […]... read more →

Networking at 111 Minna, the downtown destination for great gallery art and even better conversations. Please join the SFAMA, entrepreneurs, start-up aficionados and marketers from around the Bay Area for cocktails and conversation. Swing by after work on Friday, February 15th to meet other SFAMA members, make new friends and expand your network! The Winter Mixer is at 111 Minna Gallery from 5:30pm — 8:30pm. Don’t worry…it’s not one of those stuffy mixers. So bring your friends and colleagues! Industry insiders or not, they will thank you for it. Awesome food from the infamous Nico’s Tacos Where: 111 Minna Gallery, 111 Minna Street, San Francisco 94105 When: Friday, February 15th Time: 6:00pm- 8:00pm Why: Because you won’t want to miss it!... read more →

Join us for our annual visit with one of the premier thought-leaders in social media, and learn how you can start applying future trends now to build and enhance your marketing strategy. About the speaker: Charlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association, as well as The Poynter […]... read more →

Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy, they lack adequate resources, staffing and expertise. Do you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading industry marketers. When: Tuesday, March 26  6:30 to 8:30pm Where: Resource Interactive http://www.resource.com , 303 2nd Street San Francisco, CA 94105 Cash bar. Light appetizers will be provided. Tweet this event: #SFAMA Follow us at: @SFAMA Moderator Justin Levy Speaker Author & Senior Social Communications Manager at Citrix Online  http://justinrlevy.com/ @justinlevy Justin Levy is the Senior Social Communications […]... read more →

Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry, either. Effective use of marketing automation technologies takes a strategic, thoughtful approach, just like all of your other marketing tools and activities. With the right strategy, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. Date: Tuesday, April 23, 2013 Time: 6:30 to 8:30pm Location: SPUR | 654 Mission Street San Francisco, CA 94105-4015 #SFAMA Follow us at: @SFAMA Moderator: Janet Fouts Speaker, Author & Marketing Strategist http://www.janetfouts.com @jfouts Janet Fouts is a marketing strategist, author, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice, Janet is CEO of Tatu Digital Media, a […]... read more →