JOIN US AT THIS UPCOMING EVENT The Future Of Social Networks: An Update On Where We Are Today Social networks will be like air, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open, ubiquitous social networking? DATE AND TIME Tuesday, January 12, 2010 6:00 – 7:00 Registration and Networking 7:00 – 8:00 Program with Q&A REGISTER NOW! LOCATION  Bars + Tone  1550 Bryant St Ste 1000, San Francisco, CA 94103 EVENT SPONSOR   COST SFAMA Members – Early Registration Pricing through Jan. 4, 2010 $25 ($35 after Jan 4, 2010) Non-members – Early Registration Pricing through Jan. 4, 2010  $35 ($45 Jan. 4, 2010 ) Students – $20 Hors d’oeuvres will be provided. SPEAKER BIO Charlene Li is the founder of Altimeter Group, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.  Altimeter Group has four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice.  She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008. […]... read more →

Super Bowl XLIV Ad Review – Buzz or Bust in a down economy? Just announced! Early Bird Pricing Date Extended!  It has become an annual SFAMA tradition.  Each year, our crack panel of advertising and marketing experts explore what $2.5 million, 30-second spots made an impact on our national psyche.  We’ll look at the good, the bad and the ridiculously overpriced… and the alternatives. Does Pepsi pulling out of the Super Bowl after 23 years signal a game change? If so, how do you position yourself and your company to capitalize on what’s next? Wednesday, February 10th 6:00 – 7:00 Registration and Networking 7:00 – 8:00 Program with Q&A LOCATION Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA 94103 EVENT SPONSOR   COST SFAMA Members – Early Registration Pricing through Feb. 1, 2010 $25  — ($35 after Feb. 1, 2010) Non-members – Early Registration Pricing through Feb. 1, 2010 $35 — ($45 Feb. 1, 2010 ) SFAMA Student Members – $15 Students – $20 Partner Members: WIC, Aberdeen Group, CIO IT, SVAMA Early Registration Pricing through Feb. 1, 2010 $30 — ($40 Feb. 1, 2010 ) Hors d’oeuvres will be provided. Cash, no host bar. Our Moderator: Brad […]... read more →

Maximizing Your Brain and Energy Ever wonder how you can maximize your brain and energy? Join us and find out how. It’s an understatement to say that we’re in a time of intense information overload.  Email, Facebook, Twitter…plus the increasingly faster pace of business can send us into a tailspin.  From coaching clients on work/life balance, productivity and career goal setting, to name a few, there are consistent themes about what suffers.  And often it’s the “big stuff” like work relationships, big picture vision, connection and meaning in our work. In this interactive workshop you will learn to understand why prioritizing in our work roles is so important and also difficult.   Yet there are some simply ways that you can learn to “Maximize Your Brain and Energy at Work”.  You will leave this session understanding what’s critical to your success and create ideas that work specifically for you to create the space to make that success happen. Everyone should LOVE the work they do. KRAFT YOUR SUCCESS utilizes Heidi’s creative, pragmatic approach to achieving results. Her clients experience significant strides in their professional lives.  Some examples of what KRAFT YOUR SUCCESS has achieved for Heidi’s clients: Successfully transition from a […]... read more →

Take some time out and join the San Francisco American Marketing Association for a beverage after work on March 31 at Eve Lounge from 6pm to 8:30-9pm. Network with colleagues, friends and nemeses from the bay area marketing community at SFAMA’s upcoming spring mixer! What: SFAMA Mixer Where: Eve Lounge575 Howard Street, San Francisco, CA 94105-3001http://www.eveloungesf.com When: Wednesday, 31 March 2010 Cost: $5.00 in advance; $10.00 at the doorNo host bar... read more →

Rohit Bhargava said in his book Personality not included. Why Companies Lose Their Authenticity – And How Great Brands Get it Back, “Personality is the key element behind your brand and what it stands for, and the story that the products tell to your cusstomers. Every element of your buiness, from your interractions with your customers to the packaging of your products is an element of your brand personality, and these elements that inspire delight or indifference among your cusotmers . In sort, personality matter. Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about.” So, what is brand personality and how do we use it in social media? Brand personality has been defined as applying human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation.   If it’s so important for a brand to have a personality, then how do we get started? How do we ensure that we portray the brand appropriately? What social media outlets do we use and how? Social media is not the answer to every question, but social media is a great channel for infusing personality and storytelling. Your competition is already […]... read more →

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to: Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust Participate in the unique culture of each available social media platform to engage your […]... read more →

SFAMA Toys for Tots Holiday Mixer Come join the San Francisco Marketing Association’s annual Toys for Tots Holiday Mixer at Lot 46 on December 1, 2010. Every year, we partner with the US Marine Corps in their annual toy drive, where they provide millions of toys to under privileged children. Come celebrate the Holidays with fellow marketers and our special guests, US Marine Corps. Bring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old. Cost: Free admission with unwrapped gift $15 at the door without gift Date & Time: Wednesday, December 1, 2010 6:00 – 8:00 pm Location: Lot 46 Nightclub & Lounge 46 Geary Street, San Francisco, CA 94108 No host bar About the U.S. Marine Corps Reserve Toys for Tots Program: MISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. GOAL: The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less […]... read more →

Hot Or Not: The Disruptive Tech Outlook for 2011 As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences. But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take. LOCATION Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA 94103 COST SFAMA Members – $35 Non-members – $45  Students – $20 Hors d’oeuvres will be provided. SPEAKER BIO Charlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was […]... read more →

Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees, customers, and partners to solve business problems? This session will provide attendees with a solid understanding of what a social business is, how collaboration impacts business performance across the enterprise, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative. DATE & TIME Wednesday, February 9, 2011 6:00-8:00pm LOCATION BARS + TONE 1550 Bryant Street Penthouse–Eleventh Floor San Francisco, CA 94103 (Map) ABOUT THE SPEAKER Jacob Morgan is the Principal of Chess Media Group, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced, a social media 101 book for business and has contributed […]... read more →

ALLad:tech ATTENDEES & SFAMA MEMBERS WELCOME Join just about everyone at ad:tech—conference and exhibit hall attendees, exhibitors, speakers and press—for the all-inclusive networking event! As day one of the exhibit hall closes, everyone is welcome to relax and enjoy a drink with friends and colleagues before heading out to evening festivities. SFAMA is a sponsor of this event. Location: 3rd Level Lobby, Moscone Center West Tuesday, April 12, 6:00 – 7:30pm... read more →