NEW! Our event sponsor VITAMIN T has generously donated a door prize of a KINDLE FIRE. Be sure to bring your business cards to enter the drawing! As the marketing landscape lives in constant change, so does our career path as marketers. Jennifer Remling, Director of Global Recruiting at AKQA and author of “Carve Your Own Road: Live the Life You Envision” will discuss how to navigate your way through the competitive landscape and come out on top on your terms.  Jennifer will share how she progressed from college to a new world of self-discovery, and on to Director of Global Recruiting at AKQA.  She will address: How to reconnect with our passions and expand our own marketing career opportunities Define what you love to do, professionally “Let go and let your career vision evolve,” while opening yourself up to new possibilities Best practices using LinkedIn and other social media to promote yourself and land your dream job Also, the first 25 registrants will receive a copy of Jennifer Remling’s book, Carve Your Own Road: Do What You Love and Live the Life You Envision. Copies of Jennifer’s book will be available for purchase onsite.)   ABOUT OUR SPEAKER […]... read more →

SFAMA and Citrix GoToMeeting invite you to The Spirit of Giving, a benefit for Toys for Tots Come join us at the San Francisco Marketing Association’s annual Toys for Tots Holiday mixer, sponsored by CITRIX GoToMeeting. Each year, we partner with the US Marine Corps in their annual toy drive, where they provide millions of toys to under privileged children. Come celebrate the holidays with fellow marketers and our special guests, US Marine Corps. Bring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old. Cost: Free admission with unwrapped gift $15 without gift Date & Time: Tuesday, December 6, 2011 6:00 – 9:00 pm Location: Brickhouse Café 426 Brannan St. San Francisco , CA 94107 Appetizers and beverages provided by our sponsor CITRIX GoToMeeting. About the U.S. Marine Corps Reserve Toys for Tots Program: MISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. GOAL: The primary goal of Toys for Tots is to deliver, through […]... read more →

SFAMA’s Young Professionals SIG provides a forum for the career enhancement of marketing and public relations practitioners with fewer than five years of experience. Through various career development workshops and networking series, members learn about the industry’s latest development and form relationships with other young professionals, as well as with experienced industry professionals.  Join us for this interactive workshop where you have the opportunity to talk to recruiters who have worked with clients from different work backgrounds and helped them land a job. Date: Tuesday, January 31, 2012 Time: 6pm-8pm Location: Aquent Offices Kearny Street, San Francisco, CA Our Featured Speakers   Denise Hall, Talent Agent at Vitamin T, a division of Aquent Denise matches amazing digital design contractors and consultants with equally amazing opportunities with San Francisco Bay Area agencies and businesses she works with. She specializes in Graphic, Web and Visual Design space and prides herself to keeping up with the latest trends and ever-changing hot skill sets such as UX Design, Mobile Design and Interactive Gaming. The San Francisco Chapter of Women in Games International Meetup is one of the many industry groups where you will find her.   About Vitamin T Vitamin T provides designers, front-end […]... read more →

Preparing for the Future of Social Networks | An Update with Charlene Li The hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list. But much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive. COST SFAMA Members – $25 Partner Members – $30 Non-members – $35  Students – $20 Hors d’oeuvres will be provided. Online registration closes at 11AM, but onsite registration will be available. DATE & TIME: Wednesday, February 8, 2012 6pm – 8:30pm PST LOCATION:  ING Direct San Francisco Cafe 101 Post Street, San Francisco, CA   SPEAKER BIO Charlene […]... read more →

The San Francisco Chapter of the American Marketing Association (SFAMA) in partnership with The Bay Area Advertising Relief Committee (BAARC) and Taproot Foundation, San Francisco Bay Area, invite you to Leap Forward in 2012 | “Make it Matter.” Join us for a VIP networking event and learn how our three organizations service our community while providing members with fun, rewarding volunteer opportunities. Stick to those “volunteer more” resolutions and join us in making the city we love an even better place to live and work!   DATE & TIME February 29th, 2012 | 6:00-8:00 LOCATION: Taproot Foundation–San Francisco Offices 466 Geary Street, San Francisco, CA 94102 *Space is limited, advance registration is recommend!  Onsite registration will be available space permitting. All donations are gratefully appreciated. About SFAMA: The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking, innovative programs and leadership. Founded in 1937, our chapter reflects the innovation, standards of excellence, and diversity for which the Bay Area is known and celebrated.   About Taproot: Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategic planning resources […]... read more →

With a mobile-minded population, nonprofits and environmental advocates are shifting their focus to compel their audience, while on the move.  Our SFAMA event Leveraging Mobile for Nonprofits brings together industry experts and thought leaders to share how they are using mobile strategy and platforms to get their audience to connect, share, give and join their causes. Date & Time: March 27th, 6:30pm – 8:30pm Location:swissnex San Francisco 730 Montgomery Street San Francisco, CA 94111 On the Panel: Scott Warren  |  Editorial Director, Ringier Studios Dr. Wallace J Nichols  |  Founder, Blue Marbles Project Manuel Maqueda  |  Founder, Plastic Pollution Coalition & Director of Strategy at BlooSee Conversation topics will include: Mobile Trends for 2012 and beyond Keep the message simple Make it easy to give Create an experience for your audience Mobile platforms and marketing Educating board and stakeholders   Image: Idea go / FreeDigitalPhotos.net... read more →

Storytelling is as old as humanity itself. With the growth of social media, brands have an even greater responsibility to craft a strong story that can be told irrespective of the channel or occasion. Yet too often, stories are seen as something that is outward facing. Our event, ‘Storytelling in Market Research’ brings together industry experts and thought leaders to share how they use storytelling in marketing research to captivate and inspire both internal and external clients, yielding better products and better strategies.   In this session, we will discuss how to craft a narrative in a research context. Each panelists will discuss the role of a strong narrative in the reception and integration of research results. Storytelling 101 –  2CV Andrew Hansiger: Creative Director/Copywriter Andrew Hansinger is a New York and San Francisco Creative Director and Copywriter, specializing in user experience and brand strategy. A writer, first and foremost, his approach to creative direction is that of telling brand narratives. The art of telling stories in the digital space must always be one that intrigues an audience and moves them to action. Strong brands are simply well told stories and consumers will always naturally respond to these stories. Lauren […]... read more →

SIG: Social Marketing 101 – Social Advertising: What works on Twitter, Facebook and Linked-In Over the past few years, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works. About the Speaker: Maya Grinberg is the Social Media Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. She is also a contributing author to a number of social marketing publications, including the Huffington Post, Social Media Examiner, and Social Media Today. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. […]... read more →

QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization!   Here is what we will cover:  – What is the History and Technology behind QR Codes? – How do QR Codes fit into marketing trends in future marketing trends? – Adoption rates of QR Codes – Specific QR Code Campaign types – Take away the 6 “Must Have” tips when putting together a QR Code Campaign – Learn about specific strategies in tons of different vertical markets, both B2C and B2B!  Including:  Consumer goods Retail Hospitality Professional service firms  Sports Marketing Education  and more!  – See specific, successful case studies on how National Brands have utilized QR Code Campaigns – Lean how to measure a great ROI with QR Code Campaigns As we all know, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!   About the speaker: […]... read more →

The End of Business as Usual with Brian Solis Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy, and objectives. Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.   Every paid attendee will receive a copy of his latest book  “The End of Business As Usual” Links: http://www.altimetergroup.com http://www.EndofBusiness.com http://www.bit.ly/engage2   […]... read more →