SIG: Social Marketing 101 – Social Advertising: What works on Twitter, Facebook and Linked-In

Over the past few years, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works.

About the Speaker:

Maya Grinberg is the Social Media Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. She is also a contributing author to a number of social marketing publications, including the Huffington Post, Social Media Examiner, and Social Media Today. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. You can follow her on Twitter @papayamaya or @wildfireapp.

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