Technology Evangelist — Robert Scoble Join us August 21st | 6pm — 8pm Location: Resource Interactive 303 Second St, North Tower, 6th Floor San Francisco, CA 94107 Robert Scoble is a leading blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. Financial Time’s lists him as one of the top 5 most influential Twitter users and TIME lists Scoble for having one of the 140 Best Twitter Feeds of 2011. Scoble currently works for Rackspace and the Rackspace sponsored community site Building 43.... read more →

Thank you for attending our SFAMA event. Check out our website for details on the next event!... read more →

Are you an entrepreneur?  Do you work at a start up?  Come join the SfAMA’s Start Up Night, a networking event for entrepreneurs, start up aficionados, and marketers alike.  The night will begin with open networking and drinks followed by courageous entrepreneurs taking center stage and pitching their ideas to the crowd!  Free admittance, register early for free drinks.  If you would like to pitch yourself or your company, please email – brian.kerr@sfama.org... read more →

Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator, Jascha Kaykas-Wolff, CMO of Mindjet, will be interviewing directors of marketing from Taskrabbit, Getaround, and Totango on their marketing programs to gain insight on successful start up marketing.  Moderator BIO Jascha Kaykas-Wolff, CMO, Mindjet Jascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations.  Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit. Kaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier, California. @kaykas Fb. me/kaykas Linkedin.com/in/jaschak Panelist Bios Jessica Scorpio, Founder & Director of Marketing, Getaround Jessica Scorpio – Jessica is Founder & Director of Marketing at Getaround, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the […]... read more →

Interested in a night of engaging convo at an uber hip art gallery in SF? We thought so! Please join SFAMA (San Francisco American Marketing Association), entrepreneurs, start up aficionados, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network! The fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not, they will thank you for it. Where: 111 Minna Gallery, 111 Minna Street, San Francisco 94105 When: Tuesday, October 16th Time: 6:00pm- 8:00pm Why: Because you won’t want to miss it!... read more →

Ever been at a conference, eating in a restaurant, or simply at home playing video games and think – this is brilliant! Who created this? Now is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday, October 23rd for “Think Big, Global Branding Experiences”  Come meet and learn from the exceptional mind of Daniel Pinkham, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com ) No matter the size of your business or level of marketing experience, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty marketers! Daniel Pinkham Vice President & Senior Creative Director The Kenwood Group Daniel is a partner of the Kenwood Group, a creative production agency.  As senior creative director, Daniel has been responsible for the creative behind product launches and events for Adobe such as their CS6 launch and their annual user conference, Adobe MAX.   Daniel has worked on projects involving some of the bay area’s most prominent tech companies such as Square Enix, HP, Symantec, VMware, and NetApp.   maigi / 123RF Stock Photo... read more →

You’ve heard a lot about Personal Branding, but have you really discovered the strategies to maximize the equity in yourself! On Tuesday November 20th, learn how to leverage your brand the same as celebrities and corporate brands to appeal to others, create a character and market yourself! SFAMA invites you to join Rob Kelly, internet CEO and advisor, for his unique take on the ballyhooed subject of Personal Branding at the ING café. Drinks and delicious appetizers will be provided, as you network and discover the five easy ways to master your own personal brand. Rob warns, “This event may raise your branding skills to new Jedi-strength levels!” The first 50 attendees receive Rob’s Book, “An Enlightened Entrepreneur” .  Additional 50 books will be given away throughout the presentation to those who tweet about the event. Rob Kelly is a 3-time CEO, advisor and writer. He currently leads Ongig.com in its big-hairy-audacious goal to make job ads visual, social and interactive. Before that, he helped lead Hot Topic Media (dating advice), Mojam (live music) and Topica (email marketing). Previously, Rob was a journalist at CMP Media and interviewed such masters of their domains as Bill Gates, Steve Jobs and Julia […]... read more →

SFAMA 75th Anniversary Celebration Event Marketer of the Year Join us Tuesday, December 11th 2012, to celebrate 75 years of San Francisco marketing excellence, as SFAMA recognizes the milestones,  innovators and volunteers that have changed our industry and the world forever!  Come mingle with San Francisco’s finest thought leaders and marketers, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks, delicious appertizers and great music!   The event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us! Space is limited, so please get your tickets today!    Event Details What: The SFAMA 75th Anniversary Celebration Where: W Hotel, 4th Floor Ballroom When: Tuesday, December 11th 2012 Time 6:00 – 9:00pm Event is closed for online registrations.  A few tickets still remain for purchase at the Event.                             ... read more →

It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.  Agenda      Meet the board, teams and new volunteers 6 months in review Next 6 month preview Secession planning and open board positions for 2013-2014 Election process Volunteer requirements – Membership required Ideas on restructure of Marcomm (Tony’s move to Sacramento) Leadership retreats Technology updates SFAMA rebrandingwebsite update Marketer of the Year It’s all about SFAMA – What we do/why we do what we do and open suggestions to improve. Entire SFAMA Group – Are we on track? Team Challenges – How do we improve teams working together? Communications – Improving but room to grow. Goals for next 6 months from breakout and group sessions Closing remarks and action items   Time: 9 AM to 4 PM (yes probably be done early)  __________ Address: Schlesinger Associates – SF – 8th Floor 150 California St., San Francisco, CA 94111 […]... read more →

What really works for retail brands when it comes to social media marketing? With the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders, industry speaker, blogger and author of the San Francisco Chronicle Style Bytes column. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading retail brands.   Cash Bar and light appetizers will be available. Moderator: Lorraine Sanders Journalist, Blogger, Media Consultant Lorraine Sanders is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion, technology, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com), devoted to all things fashionable, stylish, and tech-savvy. Her previous site, SF Indie Fashion […]... read more →