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November 2019

Advanced Branding and Positioning

November 7 @ 8:00 am - November 8 @ 4:00 pm

Chatbots for Customer Engagement: Why They Fail and Best Practices for Success

November 6 @ 10:00 am - 11:00 am

Email Optimization: The ABC’s of A/B Testing

November 5 @ 10:00 am - 11:00 am

Integrated Marketing Communications

November 4 @ 8:00 am - November 5 @ 4:00 pm

October 2019

The Path to Personalization: Learn how to get moving along the path quickly

October 30 @ 10:00 am - 10:45 am

JM Webinar for Marketing Professionals

October 29 @ 11:00 am - 12:00 pm

How do industry contests enhance your credibility, revenue, and your brand story?

October 29 @ 10:00 am - 11:00 am

Measuring Marketing ROI

October 29 @ 8:00 am - October 30 @ 4:00 pm

Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA

October 24 @ 6:00 pm - 8:00 pm
360 Labs, 274 Brannan St, 5th Floor
San Francisco, CA 94107 United States

What we know: The Internet has disrupted the marketing funnel. It’s no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It’s more of a jigsaw puzzle. Wouldn’t it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and…

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AMA Digital Marketing Bootcamp

October 22 @ 8:00 am - October 23 @ 4:00 pm
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