Past Events
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How to Win at Google AdWords & Analytics
Need measurable, highly-qualified web traffic for your site? Who doesn’t! Then, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity. This session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms, then discuss the tactics and strategies you will want to deploy to…
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2018 Nonprofit Marketing Conference: Call for Proposals
Call for Topics Now Open Are you ready to share your success story at the 2018 AMA Nonprofit Marketing Conference? The AMA is looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge…
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AMA SF Enters its 80’s!
The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We'll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won't want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event…
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Capitalize on the Emerging Trends in Communications
Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. Trendkite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMASF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising. We've entered the age of "Moneyball PR" which means ALL decisions…
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VMA Design Conference 2018
An official event of San Francisco Design Week Visual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers, fascinating speakers, exhibitors, and industry experts. Everything from knowing when to apply a “less is more” approach to jump-starting inspiration and designing for impact to finding consistency within your brand and harnessing the power of storytelling (and so much more) is on offer…
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AMA SF Marketing Leadership Forum
We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This…
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Working Better Together: Moving from “yes, but” to “yes, and”
**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your…
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The Fearless Marketers – Marketing Nation Summit
The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo, the conference assembles the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. Cutting-edge thought leadership, industry best-practices, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.
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AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming How are people consuming content in 2018? Hear from CBSi’s Jessica Wong as she covers "Trends in Video Streaming" to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We'll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch…
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