Job Accelerator for Marketing Professionals – Co-hosted by AMA SF
A special event co-hosted by The Job Forum and The SF American Marketing Association About this event Wednesday, Nov 17 from 6-8:30 pm on Zoom . Are you looking for a job related to marketing or advertising? Have you ever considered working in digital/social media marketing analytics or creative services? The Job Forum is cohosting this special career accelerator event with American Marketing Association SF that will help you with all of your questions about these job roles and connect you to the managers in the field. There are many opportunities within the marketing industry that may interest you including account manager, account planner, media buyer, media planner, art director, copywriter, content manager, graphics artist, marketing analyst, and more! If you want to expand your marketing network and meet with managers at some of the Bay Area’s leading companies, who want to meet you, come to the Job Forum virtual career fair on Zoom. You will hear from managers at Salesforce, Goodby, Facebook, H&L Partners, and more! You will have the chance to choose 3 breakout rooms and talk to these company managers to learn about their open job roles, ask questions, and connect directly! Our job connector events are […]... read more →
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Jingle, Mix & Mingle Holiday Party with AMA SF & PRSA SF
100 Van Ness 100 Van Ness Ave,, 2ND FLOOR CLUB ROOM, San Francisco, CA, United StatesOur Annual Jingle, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SFThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!Join the Public Relations Society of America San Francisco Bay Area (PRSA-SF), American Marketing Association San Francisco Bay Area (AMA SF), and our sponsors on Friday, December 10th for a chance to get together and toast each other in person.Enjoy an open bar, holiday inspired hors d’oeuvres, great music, roulette, and most importantly, great company! Consider joining PRSA SF or AMA SF to take advantage of special member pricing.WHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOMWHEN: Friday, December 10th, 2021, 6PM – 10PM PTPRICING: $70 per person for non members; $40 for members of either organizationsProof of vaccination will be required.Thanks to our sponsors for this event: Platinum Sponsors:JMAC PR LCICalhoun & CompanyBosparGold Sponsor: ForstaPRSA-SF Chapter Sponsors:Business Wire Cision Disclaimer : AMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San […]... read more →
Digital Marketing Maturity for Higher Education
Digital marketing encompasses many different disciplines that are vital to the success of today's higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes. Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department's digital marketing maturity and learn actionable ways to make measurable improvements. Featuring: Rob Zaebst, Higher Education Industry Advisor, Salesforce Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania... read more →
How to Write a Strategic Plan
Create a Clear Long-Term Strategic Plan Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects. So, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? In this virtual workshop, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. If you are a brand/marketing manager, marketing director, or VP/GM, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy, client or business development role, you will not only learn frameworks to help plan and grow your agency, but you’ll also learn the key language and concepts you can use to work better with your clients. Key Takeaways Understand the strategic planning process most brands follow […]... read more →
Celebrating Female Mentors and Scholars in Marketing Academia
Begins at 12PM CST The Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. Join us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.... read more →
Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape
How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth?How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? Join the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT, 3pm ET) in celebration of Women’s History Month, where we host executives from Peloton, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders, and have the opportunity to ask questions. Join us to explore: How marketing and audience engagement strategies are shifting, and impacts to the marketing mix What obstacles companies are facing and how they are addressing them The most important things marketing leaders are focused on, and what are they doing differently now How brands can be “emotionally relevant” given current environment What upcoming trends marketers need to know about and follow What kinds of skills leaders are looking for when hiring and building their teams See you there! SPEAKERS Katy Romero, Head of Marketing, Peloton Corporate Wellness |LinkedIn |Peloton Katy Romero is a marketing […]... read more →