Brand to Demand: How to Build a Brand that Builds Business
Don’t miss this chance to hear candid stories, practical takeaways, and proven results that bring the power of brand and demand together.Event Description:In today’s economy, marketing is under pressure to prove value fast. But are we missing the forest for the trees? While performance marketing may seem more measurable, it’s brand building that drives long-term growth, customer loyalty, and market differentiation.Join AMA San Francisco for Brand to Demand — a dynamic panel event presented by StackAdapt, co-hosted with Golden Gate University, and sponsored by Navu — where we move past the buzzwords and dive into what really drives marketing impact. Hear directly from marketers across B2B tech, agencies, and consultancies who have successfully implemented brand-to-demand programs—from strategy to execution—and have the results to prove it.What You’ll Learn:Why focusing only on short-term performance limits your long-term successReal-world case studies showing how brand building led to measurable growthHow leading marketers are educating internal stakeholders about the value of brandTips on tracking success across the entire funnel, from awareness to revenueWho Should Attend:This event is for marketers across the spectrum—digital, traditional, and integrated—with a special focus on those working in or with B2B tech brands. Whether you work at a brand, an agency, […]... read more →