Event Description:

In today’s economy, marketing is under pressure to prove value fast. But are we missing the forest for the trees? While performance marketing may seem more measurable, it’s brand building that drives long-term growth, customer loyalty, and market differentiation.

Join AMA San Francisco for Brand to Demand — a dynamic panel event presented by StackAdapt, co-hosted with Golden Gate University, and sponsored by Navu — where we move past the buzzwords and dive into what really drives marketing impact. Hear directly from marketers across B2B tech, agencies, and consultancies who have successfully implemented brand-to-demand programs—from strategy to execution—and have the results to prove it.

What You’ll Learn:

• Why focusing only on short-term performance limits your long-term success
• Real-world case studies showing how brand building led to measurable growth
• How leading marketers are educating internal stakeholders about the value of brand
• Tips on tracking success across the entire funnel, from awareness to revenue

Who Should Attend:

This event is for marketers across the spectrum—digital, traditional, and integrated—with a special focus on those working in or with B2B tech brands. Whether you work at a brand, an agency, or a consultancy, you’ll walk away with insights you can use right away.

Don’t miss this chance to hear candid stories, practical takeaways, and proven results that bring the power of brand and demand together.

Light bites and refreshments will be provided.

Moderator:

Chris Kilkes – Head of Growth, Consultant

Panelists:

Jakki Geiger – 3X CMO and GTM Advisor

Samantha Stuart – Senior Director, Media Center of Excellence

Omar Akhtar – Founder and Principal Analyst, Benchmarker

Sanghita Majumder – Regional Vice President, Client Services, StackAdapt

John Greely – VP of Marketing, Navu

Sponsors:

Presenting Partner:

StackAdapt – StackAdapt is a multi-channel programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.

Gold Sponsor:

Navu – Navu is the AI companion for B2B websites. The Navu Sidebar helps visitors get answers, explore content, and take action throughout their entire journey. It’s simple to set up, works with any tech stack, and runs on autopilot so marketers can convert more leads without extra effort.

Annual Partner:

And thanks to our annual partner Workbox – Workbox designs and builds websites and custom apps for pharmaceutical companies and pharmaceutical marketing agencies. Est.1997.

Accessibility / Accommodations:

To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.

If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.

Recording Notice:

This event will be professionally recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF and GGU for marketing or promotional purposes.