Getting Creative with your PR & Marketing: Leveraging Creative to Make Better Pitches
Join us as the dynamic duo (American Marketing Assoc of SF & Public Relations Society of America SF) team up with Trendkite to bring you this insightful event focusing on Getting Creative with your PR: Leveraging Creative to Make Better Pitches. As we move further into the 21st century, the lines between the disciplines of marketing, communications, and public relations became increasingly blurred. It is no longer enough to be siloed in a single industry. Those that find the most success have learned how to integrate practices that are outside their comfort zone, leveraging creative in traditionally non-creative industries to provide an advantage over the competition. Hosted Beer/Wine & Small Bites Speakers: Paul Wilke, CEO at Upright Position Communications @pwilke With feet-on-the-ground experience working on both US coasts and in Asia, Paul is focused on telling compelling stories, garnering on-message media coverage and providing sound strategic counsel. Prior to founding Upright Position Communications in 2012, Paul headed public relations for Splunk, where he led communications around one of this decade’s most successful IPOs. Before Splunk, Paul managed global public relations at Visa Inc. with a focus on the company’s travel and tourism business. While at Visa, Paul founded Visa's inaugural […]... read more →