Social Media Copywriting

Featured May 10, 2022 @ 8:00 am - 11:00 am PDT

Create Attention-Grabbing Copy Great marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience. At this virtual workshop, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram, we’ll review best practice examples from different industries and unpack what works and why. Who Should Attend? This workshop is for digital marketers looking to improve engagement among their social channels. What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Plus, collect 3 CEUs Key Takeaways Learn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience Understand the power of conversational media in places like Twitter Learn how to use copy on images in story posts across TikTok and Instagram... read more →

Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era

Featured May 10, 2022 @ 10:00 am - 11:00 am PDT

Begins at 12 PM CST  Join Salesforce for a dive into insights from 2,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase, and rules and norms around privacy take hold, effective use of data is becoming central to marketing success. Attendees will learn: How marketers are re-defining their roles in the digital-first era How marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection How marketers use data to drive growth and optimize customer experiences Key trends in how marketers are improving cross-channel data preparation and analysis... read more →