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Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era

May 10, 2022 @ 10:00 am - 11:00 am PDT

Begins at 12 PM CST 

Join Salesforce for a dive into insights from 2,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase, and rules and norms around privacy take hold, effective use of data is becoming central to marketing success.

Attendees will learn:

  • How marketers are re-defining their roles in the digital-first era
  • How marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection
  • How marketers use data to drive growth and optimize customer experiences
  • Key trends in how marketers are improving cross-channel data preparation and analysis