AMA Marketing and Sales Bootcamp
Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience One of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet, the classic lack of cultural, strategic and operational alignment between sales and marketing is quite addressable and actionable! The AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing, selling and sales management, or both, the Bootcamp will dive deep into expert-facilitated, hands-on, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. Key Takeaways Explore the differences between marketing and sales, and understand the “what, how, and why” of the classic suboptimization that can easily result. Pinpoint specific areas of misalignment […]... read more →