AMA SF x UC Berkeley Extension – Career Accelerator 2026
”Marketing Yourself in a Changing Market”
Skills, Storytelling & Staying AI-Ready
The marketing profession is evolving at a pace we haven’t seen in years. AI is reshaping workflows, teams are leaner, expectations are higher, and storytelling has become just as important as technical skill. Whether you’re hiring, exploring new opportunities, reskilling, or simply trying to stay ahead, the ability to clearly articulate your value has never mattered more.
This Career Accelerator, co-hosted by the AMA San Francisco and UC Berkeley Extension, brings together marketing leaders, recruiters, hiring managers, and educators to help you understand what’s changing—and how to position yourself in the middle of it. Through an inspiring keynote conversation, a live recruiter deep-dive, and a highly interactive networking experience, you’ll walk away with:
- A sharper understanding of what hiring teams look for today
- Practical tools to refine your resume, LinkedIn, and personal narrative
- Insight into how AI is influencing job search and evaluation
- A clearer sense of your strengths, opportunities, and market story
- New professional connections who can champion your next step
Whether you’re HIRING, LOOKING, or LEARNING, you’ll find value, community, and momentum here.
EVENT SCHEDULE
5:30 – 6:00 PM | Check-In + Networking Warm-Up
6:00 – 6:45 PM | Opening Session — Keynote Conversation
- Moderator: Kate Sargent, Founder at KJS Consulting & The Plus One Collective
- Panelists: Carolyn Bao, Chief Marketing Officer at Edge; Jeff Eyet, Founder & CEO at The Berkeley Innovation Group
6:45 – 6:55 PM | Break
6:55 – 7:35 PM | Session 2 — Behind the Curtain: How Recruiters Really Search
- Speaker: Larissa Gerlach, Founder & Head of Recruitment at The Vibrant Talent Group
7:35 – 8:30 PM | Networking Activity — “Pitch My Friend”
Accessibility / Accommodations:
To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.
If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.
Photography / Recording Notice:
This event, and its attendees, may be photographed or recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes on social media.
