Our November 10 event hosted at the Twitter Aviator Room drew a crowd of professionals interested in learning more about the sharing economies impact on the future of marketing. Jeremiah Owyang presented the Collaborative Economy Honeycomb which showcases new ways businesses are using the crowd to market, transact, and share goods.

In closing Jeremiah suggested that this growing trend could make marketers irrelevant as he turned the show over to the Marketing Luminary panel. A thought provoking discussion ensued moderated by Russ Klein as the elite lineup of marketing practitioners answered questions and debated the probability of disruption to brand marketers and traditional business models.

Photos by: Kathryn McDonald

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