Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
Season 1 of Misadventures in Marketing serves as a foundational “CMO Playbook,” focusing on the critical first 90 days, the alignment of sales and marketing, and the technical mechanics of building a brand. Explore high-growth drivers like Product-Led Growth (PLG) and website optimization while addressing the tension between short-term lead generation and long-term brand health. Finally, we conclude by examining digital transformation through the lens of the music industry, highlighting the universal importance of human connection and discoverability.
S1 E15: That’s Entertainment: The State of Music Industry Marketing
🎬 Sneak Peek
🎧 Full Episode
The Misadventures in Marketing podcast is presented by the American Marketing Association San Francisco. Build your network. Learn something new. Have some fun! Become a member today.