Health Care Marketing – San Francisco
Health Care Marketing - Building Brands. Moving Markets. Delivering Value. Listen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA's Marketing Health Services magazine. Health Care Marketing Brochure? Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability. Health Care Marketing - Learning Objectives Understand and seize opportunities resulting from reform, medical advances, demands for quality and outcomes, health-conscious consumers, social media and more. Discuss steps to develop and implement more refined, targeted and leaner marketing plans that deliver results. Get insights into consumer needs, behaviors and successful targeting tactics by age, culture, […]... read more →