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QR Codes – They are everywhere!

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization!   Here is what we will cover:  – What is the History and Technology behind QR Codes? – How do QR Codes fit into marketing trends in future marketing trends? – Adoption rates of QR Codes – Specific QR Code Campaign types – Take away the 6 “Must Have” tips when putting together a QR Code Campaign – Learn about specific strategies in tons of different vertical markets, both B2C and B2B!  Including:  Consumer goods Retail Hospitality Professional service firms  Sports Marketing Education  and more!  – See specific, successful case studies on how National Brands have utilized QR Code Campaigns – Lean how to measure a great ROI with QR Code Campaigns As we all know, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!   About the speaker: […]... read more →

SIG: Social Marketing 101 – Social Advertising

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

SIG: Social Marketing 101 – Social Advertising: What works on Twitter, Facebook and Linked-In Over the past few years, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works. About the Speaker: Maya Grinberg is the Social Media Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. She is also a contributing author to a number of social marketing publications, including the Huffington Post, Social Media Examiner, and Social Media Today. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. […]... read more →

Preparing for the Future of Social Networks, an update for 2012 with Charlene Li

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

Preparing for the Future of Social Networks | An Update with Charlene Li The hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list. But much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive. COST SFAMA Members – $25 Partner Members – $30 Non-members – $35  Students – $20 Hors d’oeuvres will be provided. Online registration closes at 11AM, but onsite registration will be available. DATE & TIME: Wednesday, February 8, 2012 6pm – 8:30pm PST LOCATION:  ING Direct San Francisco Cafe 101 Post Street, San Francisco, CA   SPEAKER BIO Charlene […]... read more →