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AMASF AMASF
  • About Us
    • 2025 - 2026 Board of Directors
    • Media Kit
    • Diversity, Equity and Inclusion Pledge
  • Events
    • AMA SF Events
    • AMA National Events
    • Marketing Hackathon
    • Playmakers
    • Podcast
      • Season 1
      • Season 2
      • Season 3
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • Become a Sponsor
      • Sponsorship
      • Current Sponsors
      • 2024-2025 Sponsorship Opportunities
    • About Volunteering
    • Open Positions
    • Externship Academy Openings
  • Career Center
  • Marketing Awards
    • Eligibility & Deadlines
    • Award Categories
    • Thanks to our Excellence in Marketing Awards Judges
    • Thank You to our Sponsors
  • Mentorship Program
  • Blog
6 events found.

Google Community Space

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188 The Embarcadero, Entrance is on the Bay Side of the Building
San Francisco, CA 94105 United States
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Events at this venue

Today
  • February 2020

  • Thu 27

    AMA SF Presents: The Joy & Terror of Freelancing

    Featured February 27, 2020 @ 6:00 pm - 8:00 pm PST
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    According to a recent study, there are now 57 million Americans in the freelance economy, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now, have been or will be at some point in your career; whether it's because you're between jobs or simply want to be your own boss. Join us as we discuss the ins and outs of freelancing - and learn tips and tricks to staying happy and profitable!       This event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). SPEAKERS  David Corfield. Co-founder & CEO @ LifeWork David’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork, a platform that helps freelancers get paid while they work, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5, working in partnership with Berkeley […]... read more →

  • August 2019

  • Wed 28

    Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape

    Featured August 28, 2019 @ 6:00 pm - 9:00 pm PDT
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    The market research industry is evolving.  Here’s your chance to learn what’s new, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. As marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! PANEL Moderator: Jamin Brazil, CEO and Cofounder of HubUx Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative […]... read more →

  • May 2018

  • Thu 17

    AMA SF Marketing Leadership Forum

    Featured May 17, 2018 @ 6:00 pm - 9:00 pm PDT
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator:       Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →

  • January 2018

  • Mon 29

    SOLD OUT – AMA SF Career Fair 2018

    Featured January 29, 2018 @ 5:30 pm - 9:00 pm PST
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    SOLD OUT – TICKETS NOT AVAILABLE AT DOOR Wow! We have an amazing turn out tonight. Unfortunately, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/ Let us help you land your dream marketing job! The AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group, Vitamin T and the Crawford Group for a night of intimate networking – FREE to all AMA members. In addition, we’ll have a Peak Performance Strategy workshop led by Stephen Litman, a Tony Robbins Trainer,  and a 2018 Creative Hiring and Compensation presentation by  Lisa Gibello, VP of Recruiting from The Creative Group. Stay tuned to our AMA SF Event Page as we announce new partners joining this event. Hosted beer, wine and light bites. Pre-registration is required as space is limited — so reserve your spot today! Featured Speakers: As National Trainer for Tony Robbins, Stephen Litman consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales. Stephen’s passion in life is to inspire others to reach their greatest potential. […]... read more →

  • September 2017

  • Tue 19

    Personas: From Worthless to Priceless – Managing personas to make a difference

    Featured September 19, 2017 @ 6:00 pm - 8:30 pm PDT
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention. But in practice, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact. What’s the difference between the two? Bringing lessons from different perspectives, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices. They will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products. In this highly-interactive session you will discover: • Examples of real personas that have made a real difference for marketers • How launching innovative new offerings can be powered by jobs-to-be-done innovation theory • How to tell when a “persona” is actually a fake • How to use personas to facilitate internal change • Key steps to create effective personas efficiently Handouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework. Thinking of joining the […]... read more →

  • August 2017

  • Wed 30

    How to Build Trust in a Digital World

    Featured August 30, 2017 @ 6:00 pm - 8:30 pm PDT
    Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

    Join us for hosted hor d’oeuvres, beer & wine as we dive deep into the trust in the digital world. Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust. Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing. We may be able to use insights from this type of work to: •          More effectively personalize marketing to develop trust at an individual customer level at scale •          Create user experiences that increase trust at a measurable pace •          Overcome periods of distrust because of product or PR challenges with trust-building campaigns […]... read more →

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