Successfully Managing the Creative Process – San Francisco
Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. Successfully Managing the Creative Process Brochure The creative process is often free-flowing and loose. But to be successful in marketing, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to provide effective feedback on creative work, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative, and hands-on experience in developing and evaluating strategic alternatives. Successfully Managing the Creative Process – Learning Objectives Understand and practice the development and evaluation of a successful creative strategy Know the right information that leads to a strong creative output Be better able to align the team on direction Understand how Brand Personality is used to strengthen creative efforts Learn how to strengthen tactical ideation and results Learn how to better evaluate the creative product and measure its effectiveness Be […]... read more →
