Capitalize on the Emerging Trends in Communications
Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising. We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront – PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →