Name: AMA SF Marketing Leadership Forum
Start: 2018-05-17T18:00:00-07:00
End: 2018-05-17T21:00:00-07:00
Location: Google Community Space

March 2018
Coffee & Conversation

Featured March 21, 2018 @ 10:30 am - 12:00 pm PDT

Union Station 1701 Wynkoop St, Denver, CO, United States

Are you a marketer who wants to improve your skills while meeting other amazing marketers in the area? Join us for this informal conversation about the Colorado American Marketing Association. We will answer questions and help you determine how the Colorado AMA could be the perfect fit for your professional development and networking goals. Both members and potential members are welcome. There is no cost to attend.... read more →
Social Media Optimization

Featured March 28, 2018 @ 12:30 pm - 2:00 pm PDT

Westin Sacramento 4800 Riverside Blvd. (I-5, Pocket Area), Sacramento, CA, United States

Social Media Strategy Changes Regularly; How Well Are You Keeping Up? Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement. Speaker Profiles Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger. Faith Lopez is a Sacramento […]... read more →

$25.00 - $35.00
BYOC: Bring Your Own Challenge Networking Event

Featured March 28, 2018 @ 6:00 pm - 8:00 pm PDT

WeWork 600 California Street 600 California Street 11th Floor, San Francisco, CA, United States

Back by Popular Demand, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle presents: BYOC…Bring Your Own Challenge Networking Event. You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work Event Sponsor: TriNet Event Sponsor: Liquid Caterers... read more →
April 2018
Fast Track Your Career – AMA SF Speed Networking

Featured April 5, 2018 @ 6:00 pm - 8:00 pm PDT

WeWork Transbay 535 Mission St. 14th Fl, San Francisco, CA, United States

Fast track your career with a night of speed networking hosted by AMA SF! AMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area! AMA Members receive a FREE ticket through March 15th with valid AMA Member ID. Special thanks to our sponsors:... read more →

Free
Google Analytics 3-Day Intensive Course

Featured April 18, 2018 @ 8:30 am - April 20, 2018 @ 12:00 pm PDT

The Boardroom 601 West 5th Avenue, 2nd Floor, Anchorage, AK, United States

This intensive course over three half-days will prepare you to take the Google Analytics Individual Qualification and excel at using digital analytics for business success.
Evolving Role of the Marketer

Featured April 25, 2018 @ 12:30 pm - 2:00 pm PDT

Fat City Bar & Grill Private Room, 1001 Front Street, Old Sacramento, CA, United States

It's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. Speaker Panel Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and […]... read more →

$25.00 - $35.00
AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability

Featured April 25, 2018 @ 6:00 pm - 9:00 pm PDT

General Assembly 225 Bush St, San Francisco, ca, United States

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming How are people consuming content in 2018? Hear from CBSi’s Jessica Wong as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO, as well as what they SAY. A big THANK YOU to General Assembly, our venue sponsor for this event! About Our Event Partner The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las […]... read more →
The Fearless Marketers – Marketing Nation Summit

Featured April 29, 2018 @ 8:00 am - May 2, 2018 @ 5:00 pm PDT

Moscone Center West 800 Howard St, 3rd Level Lobby, San Francisco, CA, United States

The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo, the conference assembles the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. Cutting-edge thought leadership, industry best-practices, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.
May 2018
Working Better Together: Moving from “yes, but” to “yes, and”

Featured May 10, 2018 @ 6:00 pm - 8:00 pm PDT

WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States

**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your partner look good” · Collaboration — cultivating trust in teams through applied improvisation · Communication — developing collective narratives that will drive your team Applied improvisation has been embraced in many fields such as healthcare, leadership, technology, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan, Kat Koppett, and Keith Johnstone, this workshop offers a dynamic experience to inspire working better together. GUEST SPEAKERS Mallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.... read more →
AMA SF Marketing Leadership Forum

Featured May 17, 2018 @ 6:00 pm - 9:00 pm PDT

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator: Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →

March 2018

April 2018

May 2018