The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement
As marketers and event planners, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes, that’s easier said than done. Regardless of if it’s an in-person, virtual, or a hybrid event, it all starts with the agenda! By leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. In this webinar, we’ll explore the new narrative around choice and optionality in your experiences and share with you: New ways to rethink agenda design Best practices that give attendees a choice and a voice The role of data before, during and after the event And more…... read more →
