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Event Series Externship Academy

Skill Academy: Brands, Business, and Bullshit with BradleyBrands

Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bullsSession Topics:What is Brand StrategyWhat is Business StrategyHow are these relatedAnd How are they notWhat comes next About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise, these organizations and business professionals gain marketing material, strategies, and ideas curated to their needs and business goals.AMA SF Externship Academy Business Sponsors:JUMAArete Dance CompanyLos Altos Women’s Acupuncture Clinic... read more →

AMA SF Spring Into Networking

Persona Social Club 685 Sutter St, San Francisco, CA, United States

Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Persona Social Club.Join fellow AMASF members and marketers for an evening of networking at Persona Social Club. Learn more about AMA SF, our Externship and Mentorship programs, and upcoming events. Pre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events. Register and buy your tickets today!... read more →

Event Series Externship Academy

Skill Academy: Social Media Marketing with Thomas Moyer

Exploration of paid digital media marketing with a special emphasis into social media, media strategy, planning, and execution.About Thomas: THOMAS P. MOYER, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously, his career experience includes stints at Genentech, Dentsu Aegis Network - Empower Media Team, M&C Saatchi Mobile, T3, The Think Tank, Kenshoo, Mediaplex (a division of ValueClick), and Microsoft. He’s also an acting advisory with CooMo, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing […]... read more →

Brands and The Great Progression

Radian Gallery 440 Brannan Street, San Francisco, CA, United States

How today’s leadership teams can align their company’s brand with coming seismic shifts in AI, climate, demographics, and even politicsFeaturing Peter Leyden, Founder, Reinvent Futures, in conversation with Tony Wessling, coFounder, Chromium Group. Produced in partnership with AMA SF.Please join us for an evening of networking and conversation, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too. They will touch on how a wide range of fundamental system changes driven by AI, demographics, politics, and climate will continue to transform the expectations customers have for the brands and companies with which they align.What is The Great Progression?In the next 25 years, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand […]... read more →

Event Series Externship Academy

Skill Academy: Your First Company Site Redesign with Eric Weidner

An Insider's 5 Tips on Launching a New Corporate WebsiteSession Overview: Experienced web designers and developers understand behind-the-scenes issues can crush a website redesign project. Learn the top five things veterans know so you can keep your project on-time and on-budget.About Eric: Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career, he has crafted this skill into a practical, systematic process - launching successful online marketing campaigns with skilled, distributed workforces for many types of ambitious, dynamic companies across the globe.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career […]... read more →

AMA SF Peninsula Pop Up at The Refuge San Mateo

The Refuge 66 31st Avenue, San Mateo, CA, United States

Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Refuge.Network with AMA members and get to know some of our volunteers at our Pop Up event at Refuge in San Mateo! Bring a friend and learn more about our Externship Academy, upcoming events, and volunteer opportunities. RSVP today! Parking is available, and Refuge is located within a two-minute walk from the Hillsdale Caltrain Station.... read more →

Finding Your Audience in the Metaverse

Making the Metaverse Work For You: Session 3Join the AMA SF on May 18th for Part 3 of our thought leadership conversation: Explore the Metaverse. The metaverse means many things to many people, and while some communities or platforms may be niche, others are in the hundreds of millions. In this session we will talk to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there, and their characteristics and behaviors. We’ll also discuss best practices for reaching and engaging with any audience, anywhere, and how those best practices should carry through in game, immersive and web3 worlds. How do you show up authentically, respectfully, accessibly? How do you add your voice, your presence in a positive way and how does that complement your web2 presence? This is a vital panel for any brand wanting to answer questions about compatibility, behavior and reach in “the metaverse” and anyone creating – or interested in creating – experiences. We are honored to have panelists with backgrounds in user experience design, community building, immersive technology and who look at the metaverse through a lens of inclusion, accessibility, and impact.------------------------ SPEAKERSMichelle Excell (Moderator),Chief Strategist, The […]... read more →