Join the San Francisco American Marketing Association (sfAMA) as we kick-off the new board year 2015-2016 with new and familiar faces at one of our favorite places —The Tip at Duncan/Channon. We will also say goodbye to a very special person that had a vision. He wanted to make the sfAMA one of the most prominent and respected chapters within the Association. And boy, did he! We invite you to join us in the celebration to thank our Past-President, Gene Filipi, who’s vision made the sfAMA win the coveted 2013-2014 Turn-It-Up Chapter of the Year. The Chapter also won two Special Merit Awards for Communications and Membership. Don’t miss this great event at The Tip, a hip and cool venue in the heart of San Francisco’s Financial District. Meet the new sfAMA board Learn about volunteer opportunities with one of the AMA’s leading chapters Network with other like-minded marketing professionals Enjoy complimentary appetizers & drinks When: Thursday, July 30, 2015, 5:30 – 8:30 p.m. Where: Duncan/Channon, The Tip, 114 Sansome Street, San Francisco, CA 94104 Cost: $15 Members ; $25 Non-Members Please note: You must pre-register for this event. No payments are allowed at the door.... read more →

Are you tired of seeing the same people at networking events or not making new connections? Well so are we. That’s why we’re bringing together Bay Area marketers for a night of speed networking. This is the perfect opportunity for you to make new connections, meet marketers with different focus areas, and actually speak with everyone in the room. Event Details: Speed networking begins promptly at 6pm Regular networking begins at 7pm Enjoy complimentary hors d’oeuvres WHEN:   Thursday, Aug 27, 2015, 5:30PM – 8:00PM WHERE:  Blanc et Rouge Wine Bar, 2 Embarcadero Center, San Francisco, CA 94111 COST:     $10 Members; $15 Non-Members... read more →

Join the sfAMA and your fellow Bay Area marketers for an informal and relaxing evening of networking at Press Club—an authentic and sophisticated wine bar and lounge. Take advantage of their extensive wine and beer menu while you nosh on a selection of complimentary hors d’oeuvres. We promise you another great marketing event. Don’t forget to bring a friend and plenty of business cards! When: Tuesday, September 22, 2015, 6:00 – 8:00 p.m. Where: Press Club, 20 Yerba Buena Lane, San Francisco, CA 94103 Cost: $10 Members; $15 Non-Members... read more →

Creating a Digital Content Factory Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. What to expect: Demystify the benefits of intelligent content Outline the changes needed for marketers to take advantage of the approach Learn of examples of how some brands are leveraging intelligent content to produce more with less effort Networking with industry professionals Special Bonus – the first 100 registrants will receive a copy of Scott Abel’s most recent book courtesy of event sponsor Scripted. Speaker: Known as The Content Wrangler, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California, Berkeley, School of […]... read more →

It’s a special night for Who’s Who in marketing hosted by Twitter, moderated by CEO of the American Marketing Association, Russ Klein, and featuring an introduction by noted analyst Jeremiah Owyang. On the heels of the inaugural sfAMA Masters Council, this invitation-only event will give attendees the opportunity to network with other high-level marketers while gaining important insights from the panel of industry influencers. Additionally, the first 100 attendees will receive “Aaker on Branding: 20 Principles that Drive Success,” an indispensable book by panelist David Aaker. We've assembled an amazing panel of marketing luminaries to discuss the future of branding in the wildly complicated marketplace that is around the corner. In a free-flowing discussion, the panelists will talk about key topics such as branding, the Internet of Things, staying connected and what it means to live and market in the smart-everything economy. Following up the panel, sfAMA Masters Council sponsor VentureBeat will share new revelations about the future of Mobile's impact on brand marketers. The Roster: Moderator: Russ Klein, CEO of the American Marketing Association In addition to being the new CEO of the AMA, Russ Klein has led marketing teams for many of the world’s foremost brand names such […]... read more →

We have united forces to bring to you Bay Area marketers and social media butterflies an evening of delicious cocktails, beats and ambiance at one of San Francisco’s most stylish venues, Mr. Smith’s. So why don’t you throw on your festive attire and join us to kick-off the holiday season with your friends at the sfAMA and  the San Francisco Chapter of Social Media Club? We can’t wait to see you there! 6pm-7pm - Open Bar... read more →

Every year new concepts and trends are introduced. It’s hard to stay up to speed as the digital landscape is continually transforming.  Make your resolution now and learn how to help your company Thrive in the Digital Era with this insightful presentation. It’s January, and time for our annual check in with Charlene Li.  Yes, she’s back for her 7th year by popular demand. Charlene Li is the founder and CEO of Altimeter Group and co-author of the critically acclaimed, bestselling book Groundswell. A foremost experts on social media and technologies and a consultant on leadership, strategy, social technologies, interactive media, and marketing. Come listen and learn about trends and perspectives that can be incorporated into your work, meet new people and toast the New Year. Bar sponsored by Roya Spirit Food sponsored by Ladle & Leaf... read more →

Does there need to be a reason to want to bring Bay Area marketers together? We have one for you – let’s celebrate national pistachio day together! Join the sfAMA on Friday, February 26th for an evening of networking and culture at San Francisco’s top art venue, 111 Minna Gallery. And even if you don’t like pistachios, there will be plenty of drinks, food and conversations to keep you entertained. We can’t wait to see you there! Admission includes appetizers / cash bar... read more →

Could there possibly be a marketing subject with more BS circling around it? No wonder most marketers shudder at the thought of decoding search engine optimization. The Content Wrangler and San Francisco Content Strategy / Content Marketing Professionals invite you to a lunch-n-learn with Barry Feldman, an accomplished content marketer and author. Feldman will cut through the crap and tell you precisely what you need to know to understand how to generate website traffic and leads with the essential principles of search engine optimization.  Feldman will teach you: Why SEO is important for your long-term success (and why it’s not the hairy beast you think) How to optimize your content like an expert How to get your blog posts presented on the first page of Google Special bonus:  The first 50 registrants receive a complimentary copy of Barry’s new book, SEO Simplified for Short Attention Spans. About Barry Feldman  Barry has been a copywriter and creative director forever and a leading blogger and content marketing specialist for the past five years. Barry discovered the power of search and how to make it the leading source of traffic to his blog. Barry is a marketing consultant, podcaster and voice of authority in SEO, content marketing, […]... read more →

Planning for, producing, and maintaining high-quality, high-performing content begins with understanding what you have. In this informal session, we will look at how you can assess the quantity, type, and quality of the content on your website in order to make informed decisions about what to keep, what to improve, and what to create. We'll also talk about how to build in governance processes to ensure ongoing content consistency and quality. The Content Wrangler, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land, an accomplished content marketer and author.  Three things you will learn: How to inventory web content and derive insights How to audit content against business and user goals How to operationalize content excellence Special bonus:  All attendees will receive a free copy of Paula's book, Content Inventories and Audits: A Handbook, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). About Paula Ladenburg Land: Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other […]... read more →