Sacramento

Sacramento

January 2018
Raising Brand Personalization @ Tower Cafe

January 17, 2018 @ 12:30 pm - 2:00 pm PST

Tower Cafe 1518 Broadway, Sacramento, CA, United States

Individuals are a brand's greatest asset. By improving your individual mission and passion, you become the best version of yourself for each opportunity that comes your way. Your personal brand is how you appear to the world. Hear from our expert panelists who will help you discover new strategies on how to build your personal brand, cultivate new clients, and reach your next best step. Speaker Panel: Meghan Phillips, Owner, Honey AgencyKimberlie Hiltachk, Founder, Hiltachk Marketing Group Amanda Russell, Creative Director at Outlaw Consulting Group Choose your lunch option during registration: BRAZILIAN CHICKEN SALAD THAI STEAK SALAD THE EARTH BURGER BORRACHO BURGER THE ALL AMERICAN BURGER... read more →

$25.00 - $35.00
February 2018
Influencer Marketing

February 21, 2018 @ 5:30 pm - 7:30 pm PST

Kupros Craft House 1217 21st Street, Sacramento, CA, United States

Registration includes food and one beer or wine included! Don't miss this great event. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program. A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients. Do you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts. About the Speakers: […]... read more →

$25.00 - $35.00
An Interview with Russ Klein, AMA CEO

February 26, 2018 @ 4:30 pm - 6:00 pm PST

As CEO for the American Marketing Association, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.
March 2018
Social Media Optimization

Featured March 28, 2018 @ 12:30 pm - 2:00 pm PDT

Westin Sacramento 4800 Riverside Blvd. (I-5, Pocket Area), Sacramento, CA, United States

Social Media Strategy Changes Regularly; How Well Are You Keeping Up? Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement. Speaker Profiles Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger. Faith Lopez is a Sacramento […]... read more →

$25.00 - $35.00
April 2018
Evolving Role of the Marketer

Featured April 25, 2018 @ 12:30 pm - 2:00 pm PDT

Fat City Bar & Grill Private Room, 1001 Front Street, Old Sacramento, CA, United States

It's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. Speaker Panel Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and […]... read more →

$25.00 - $35.00

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